The Focus event “Cultural Tourism, Visitor Management and Marketing for Museums” has been postponed to October 25-27, 2021 due to the coronavirus pandemic. For the seventh time, museum professionals and experts from the cultural sector will discuss current developments, future trends as well as opportunities and challenges in today’s museum operations The Focus event on cultural tourism, visitor management and marketing planned for last year […].

The Focus event “Cultural Tourism, Visitor Management and Marketing for Museums” has been postponed to October 25-27, 2021 due to the coronavirus pandemic. For the seventh time, museum professionals and experts from the cultural sector will discuss current developments, future trends as well as opportunities and challenges in today’s museum operations

The Focus event on cultural tourism, visitor management and marketing for museums planned for last year has been postponed to October 25-27, 2021. The venue is the 700-year-old Paulikloster monastery in Brandenburg an der Havel, which has been home to the State Archaeological Museum since 2008. For the seventh time, museum professionals and experts from the cultural sector will discuss current developments, future trends, opportunities and challenges in today’s museum operations.

Focus is an interdisciplinary forum and sustainable communication platform for experts from the museum, exhibition and cultural sectors. This year, the focus will be on cultural tourists, who are on the increase in both urban and rural areas and represent an interesting new target group for museums. But what are the needs of cultural tourists? And how can museums successfully address this new visitor group?

Museums, specialist service providers and developers will show participants at the event best-practice examples of how they can reach new target groups, increase visitor numbers and build guest communities through social media and other marketing activities. They will explain how they use digital forms of communication and storytelling to present their collections in new ways and provide helpful tips on visitor software, store operation, sponsorship, cultural funding and funding acquisition. Relevant legal issues will also be discussed.

A trade fair will once again take place in the nave of the Paulikloster, where specialist companies will present the latest software and media applications, services, platforms and products.

You can find the entire program here. Tickets already purchased remain valid or can be refunded at service@focus-museum.de.

Fewer and fewer school leavers are opting for an apprenticeship. Companies therefore need to get creative in order to make their training programs attractive to young people. Concrete and natural stone manufacturer Rinn received the “Training Company 2017” award from the Chamber of Industry and Commerce for its concept. STEIN spoke to Kathrin Höres, HR Officer at Rinn. STEIN: Why are fewer and fewer young people doing […]

Fewer and fewer school leavers are opting for an apprenticeship. Companies therefore need to get creative in order to make their training programs attractive to young people. Concrete and natural stone manufacturer Rinn received the “Training Company 2017” award from the Chamber of Industry and Commerce for its concept. STEIN spoke to Kathrin Höres, HR Officer at Rinn.

Kathrin Höres: The opportunities to study are getting easier and easier. In addition, there is an outdated idea in the minds of young people, parents and relatives about training in the skilled trades: hard and dirty work with low pay. A degree course, on the other hand, sounds clean and could lead to a very good income at the end. The chances of promotion are also greater.

What’s more, young people hardly have any idea what an apprenticeship is like. For example: How does it work, what are the benefits for me? The problem is that they have little or no contact with the subject of training in school lessons.

What consequences does this have for the skilled trades and natural stone industry?

The average age of employees in the skilled trades is over 45, which means that many employees will be retiring in the near future. Without young talent, we will not be able to maintain our current standards. A company also lives on through the thinking of the next generation.

What’s more, many young people no longer have much of a connection to the trades – after all, it’s no longer passed on from their parents. For us, this means that we have a new educational mission. We have to teach the basics of the skilled trades.

How is your company responding to this situation?

We are taking action in very different ways, such as by running a movie commercial or visiting training fairs. We are also strengthening our contact with schools in order to actively help shape lessons: We offer teacher internships, which means that teachers can get a taste of our apprenticeships and thus better explain the content to their pupils.

What distinguishes Rinn as a “2017 training company”?

Our training is creative and individual. Our trainees not only acquire specialist knowledge, but also develop their personalities.

That’s why we are in the same boat as our apprentices. With this in mind, we also run joint training courses and workshops such as learning to learn, etiquette and self-efficacy training. Every year, we organize a trainee activity day where we do sports together.

Our trainees not only acquire knowledge in the operational departments, but also work on joint projects. Last year, a raised bed was built in the Heuchlheim kindergarten. This was then planted together with the children and later a lunch was cooked from the harvest. Finally, our trainees and training officers are actively involved in shaping training at Rinn. Their ideas and requests for changes allow our training to develop further.

There will be a training special in STEIN issue 6/2018. You can look forward to it. The magazine will be published at the end of May.