Just a few years ago, neither tourists nor residents in Bordeaux were interested in the so-called “rive droite”, the former working-class district on the right bank of the Garonne. Since the opening of “Darwin”, an alternative center for young start-ups and creatives, the situation has changed radically. Darwin has turned the development of the French city on its head. Now […]
Just a few years ago, neither tourists nor residents in Bordeaux were interested in the so-called “rive droite”, the former working-class district on the right bank of the Garonne. Since the opening of “Darwin”, an alternative center for young start-ups and creatives, the situation has changed radically. Darwin has turned the development of the French city on its head. Now the project is facing accusations of being a profit-oriented catalyst for gentrification.
When Philippe Barre decided to invest his entire fortune in a derelict barracks on the “rive droite” in Bordeaux in 2007, everyone thought he was crazy. At the age of 35, Barre – heir to a wealthy family of wholesalers from Arcachon – was looking for an office space for his communications agency. Just at that time, the city sold large parcels of disused industrial land on the “rive droite”. A few weeks later, Philippe Barre was the proud owner of 10,000 square meters of a former 19th century barracks.
An intelligent investment, most people would think today. But back then, no one would have invested a single cent in the wasteland. While the historic districts of the “rive gauche” with their magnificent 18th century stone façades were home to all the tourist attractions and gastronomic options, the former working-class district of the “rive droite” was considered uninteresting at the time of purchase.
Marked by decaying relics of industry, the railroad and the military, the right bank suffered from a very bad reputation. The city of Bordeaux knew little about what to do with it. Although a competition of ideas at the end of the 1980s produced various strategic development proposals from renowned international architects, the area was never able to free itself from the shadowy existence of the “rive gauche”. The other side of the riverbank attracted the attention of urban society, particularly in the course of its redesign from 2000 onwards. In 2007, the city made another attempt to strengthen the “rive droite” with the opening of a branch of the Botanical Gardens (designed by Catherine Mosbach), but it was only through cooperation with private actors – above all Philippe Barre – that the public spaces on site could actually be activated.