The cradle of Art Nouveau in Germany was in Munich. When you think of this art movement, you may see lavish ornamentation in your mind’s eye, but it was much more: a visit to the joint exhibition of the Kunsthalle München and the Münchner Stadtmuseum entitled “Jugendstil. Made in Munich” shows that Art Nouveau was not just an era in art history, but had an impact on life and continues to do so today.
The cradle of Art Nouveau in Germany was in Munich. When you think of this art movement, you may see lavish ornamentation in your mind’s eye, but it was much more: a visit to the joint exhibition of the Kunsthalle München and the Münchner Stadtmuseum entitled “Jugendstil. Made in Munich” shows that Art Nouveau was not just an era in art history, but had an impact on life and continues to do so today.
The period around 1900 was characterized by upheavals and upheavals that art could not escape. Young artists everywhere wanted to revolutionize art – and Munich was no exception. Their time was characterized by scientific and technical innovations that occurred in rapid succession. These innovations were accompanied by social upheavals. And questions about a fairer and more sustainable way of life arose more and more frequently. In principle, questions that still concern us today. The artists’ answer to these questions was the development of a new style – called “Art nouveau” in France and “Jugendstil” in Germany – based on the magazine “Jugend”. The aim was to permeate all areas of life down to the smallest detail, resulting in numerous objects in arts and crafts, painting, graphic art, photography and sculpture, but fashion and jewelry were also captured and influenced by this new trend. Objects from all these genres are presented by the Kunsthalle München and the Münchner Stadtmuseum in this joint exhibition. The Stadtmuseum, which is currently closed for refurbishment, is contributing around 300 exhibits. The museum began collecting Art Nouveau objects quite early – as early as 1949. The already extensive collection was then expanded once again in 2019 thanks to a donation. This collection also serves as the occasion for the exhibition “Art Nouveau. Made in Munich”.
At the turn of the century, Munich enjoyed a reputation as a cosmopolitan cultural metropolis that was considered the art capital of Europe alongside Paris. It is therefore not surprising that a large number of visionary artists settled here. The excellent exhibition and training opportunities were also an important criterion. Artists came to Munich from all over Europe. They were all united in the quest to find a new style that stood out from the dusty historicism that was also strongly represented in Munich.
The exhibition “Art Nouveau. Made in Munich” makes it clear that Art Nouveau is not a uniform style, but that each artist developed his or her own formal language. The exhibition presents pioneering ideas and sources of inspiration in a total of ten chapters. In the first room, visitors are introduced to the (living) world of the turn of the century. In this room, visitors are transported to the drawing room and dining room of the home of Carl von Thieme (1844-1924), a co-founder of Munich Reinsurance Company, in Georgenstrasse in Schwabing. The interior of the rooms is brought back together here and visitors get an idea of how Art Nouveau strove for holism in the sense of the Gesamtkunstwerk. A particular highlight of the second room is a textile work designed by Hermann Obrist (1862-1927) and executed by Berthe Ruchet (1855-1932). The unconventional embroidery already delighted the public at its first exhibition. The “Wall hanging with cyclamen”, which was created around 1895, has dynamic lines and was therefore nicknamed the “whiplash”. For the first time in a long time, it is being presented in its original form in an exhibition and can be regarded as the main and initial work of Munich Art Nouveau. It also refers to an important source of inspiration for the artists: the animal and plant world. Two exhibition rooms are consequently dedicated to this subject area, which also reflect the ever-increasing tendencies towards stylization. This is particularly evident in the reconstruction of the famous façade ornament created by August Endell (1871-1925) for the Elvira photo studio, an important place for the Munich women’s movement.
Art Nouveau should not only be seen as an artistic style, but also as a counter-movement to industrialization and urbanization. All areas of life were to be covered by these ideals, so that at that time there were already efforts to lead an environmentally conscious life and there were already vegetarian restaurants, as a poster in the exhibition shows. But other areas of everyday life were also to be modernized, such as the so-called reform dresses that were worn without corsets.
Art Nouveau artists also looked to the past for inspiration, in particular to past techniques, as another chapter of the exhibition illustrates. There is also a reflection on the nation state, a pressing issue at the turn of the century. This is also made clear by the fact that they explored the world of fairy tales and legends. The artists took up this theme in a variety of ways. The large-format work by Fritz Erler deals with the legend of Rübezahl, who sets off into the world only to discover that it is most beautiful at home, in strong colors.
And the interest in the “exotic” non-European that drove people around 1900 was also taken up by the artists. This aspect is also the subject of a chapter in the exhibition “Art Nouveau. Made in Munich”. At the same time, the exhibition also makes it clear that Art Nouveau developed issues that still concern us today, but also that it had an influence on later generations of artists and designers.
The exhibition “Jugendstil. Made in Munich” is a joint exhibition of the Kunsthalle München and the Münchner Stadtmuseum. It was curated by Roger Diederen and Anja Huber (Kunsthalle München) and Nico Kirchberger and Antonia Voit (Stadtmuseum München). From October 25, 2024 to March 23, 2025, visitors can immerse themselves in the era of Art Nouveau on around 1,200m2 of exhibition space . A rich supporting program with guided tours and lectures as well as an exhibition catalog complement the show.












