Every six months, the Economic Institute for Small and Medium-Sized Enterprises and Crafts at the University of Göttingen conducts an economic survey for the Federal Association of German Stonemasons (BIV). The survey concludes that the mood of the 197 stonemasonry businesses that took part was good and solid.
Every six months, the Economic Institute for Small and Medium-Sized Enterprises and Crafts at the University of Göttingen conducts an economic survey for the Federal Association of German Stonemasons (BIV). The survey concluded that the 197 stonemasonry businesses that took part were in a good and solid mood. STEIN spoke to Sybille Trawinski and Gudrun Elke Zado from the BIV about the evaluation and the association’s work in general.
Ms. Zado, a half-yearly economic survey is rather unusual for an association. Why do you do it?
Zado: The stonemasonry trade is not particularly taken into account in other surveys, for example by the chambers of trade, which is why this survey is very important for us.
The proportion of sales in the gravestone sector is consistently around 60 percent, with minor deviations. How do you explain the discrepancy with the industry, which reports a decline in sales?
Trawinski: This corresponds to our membership structure. In purely statistical terms, the number of gravestone companies in our association is the highest. We have fewer members from the construction and restoration sector.
The survey is only conducted among BIV members?
Trawinski: Yes, but we are planning a company comparison in order to obtain even more precise figures from the profession as a whole. The company comparison also has the advantage that the participating companies can classify themselves within the profession.
What conclusions do you as an association draw from this study?
Trawinski: 50 years ago, the gravestone sector was a very important part of the stonemasonry trade. This is currently changing due to social developments, which is why we are focusing our activities more strongly on construction, bathrooms, kitchens and natural stone renovation, without neglecting the cemetery. We want to open up new markets for our members.
Any concrete ideas?
Trawinski: We had a stand at GaLaBau in Nuremberg for the first time last year. I could well imagine us renting a larger stand in 2016 and giving companies the opportunity to present themselves. This is already firmly planned for BAU 2017 in Munich.
Photo: BIV/ Volkswirtschaftliches Institut für Mittelstand und Handwerk
Has an opportunity to expand the profession been missed here?
Zado: There was a major slump in the industry in 2001. Since then, companies have tried to position themselves and find their way.
Trawinski: When talking to the companies, it becomes clear that the future forecasts are nowhere near as gloomy as is always assumed. The market is reorganizing itself, which many companies already see as an opportunity and are taking advantage of.
However, the development of sales figures in the construction sector does not yet reflect this.
Trawinski: There are various reasons for this. Processes take time, especially in small companies. A gravestone company can only implement a change of direction towards construction projects step by step. This requires suitable personnel, modern know-how and also machines, some of which are very expensive.
However, the willingness to invest is rather low, 78.9 percent do not want to invest. How does that fit together?
Zado: The question of investment is always a snapshot. Particularly in view of the past winter, when business is naturally poorer, economic assessments are increasingly cautious.
Trawinski: Small businesses in particular are reluctant to purchase large, complex machines, not only from a financial point of view, but also because the possibilities may not be used in practice. As an association, we need to provide more information here and also create further training opportunities.
Are there other areas where you will react?
Trawinski: Yes, in the field of restoration, we are campaigning at various levels for equal recognition of the stonemasonry trade and academic restorers.
What specifically do you offer members to keep up with developments?
Trawinski: For example, when we organize master craftsmen’s conferences, we offer lectures from all areas, workshops and plenary sessions. Our stonemasonry seminar is currently dedicated exclusively to construction topics and will take place for the second time in November. The “Construction” working group regularly produces information sheets; and the “Monument Preservation” working group is active at various levels, including further training.
You can find the BIV’s detailed economic report here.












