The state of Baden-Württemberg has launched the “Climate Buddy” app, which is designed to help users reduceCO2 emissions in their everyday lives. We have tested the app for you.
The state of Baden-Württemberg has launched the “Climate Buddy” app, which is designed to help users reduceCO2 emissions in their everyday lives. We tested the app for you.
We are all affected by climate change. In some areas, it already has visible effects, in others we will feel them sooner or later. Many people therefore want to make a contribution to more climate protection. The state of Baden-Württemberg wants to make this possible in a special way: Together with a number of ministries and the Baden-Württemberg Climate Protection Foundation, it has developed the “Climate Buddy – help saveCO2 ” app as part of a project group.
Long-eared owl “Climate Buddy” motivates people tosave CO2
As the name suggests, the app is designed to help saveCO2 in everyday life. Its name is not just a random term. Climate Buddy is the name of the app’s mascot: a small long-eared owl from the forests in Baden-Württemberg that are affected by the consequences of climate change. The owl is intended to motivate users young and old tosave CO2. On its colorful, animated cap, it proclaims a concrete goal: to keep global warming below two degrees Celsius. The Climate Buddy app is designed to help achieve this goal.
The app was presented for the first time at Gamescom 2022, a trade fair for computer and video games. The contract for the technical implementation was awarded to kr3m. media GmbH from Karlsruhe. The state invested around 215,000 euros in the project. The high sum has been criticized by citizens. The state is also accused of distracting from its own responsibility in the issue and subtly transferring it to users with the app.
emissions in everyday life
To begin with, the app determines your personalcarbon footprint based on a few questions. This provides an overview of which and how many emissions are generated in very different areas of everyday life: in nutrition, mobility, lifestyle and the household. The values are compared across Germany and put in relation to each other in an understandable way. TheCO2 app then offers numerous tips and tricks in the form of missions and challenges to help you reduce your ownCO2 consumption on a daily basis.
Missions and challenges
“Missions” in theCO2 app are tips for climate-friendly behavior. While these are otherwise often very abstract or not suitable for everyday use, Klima Buddy offers a large number of ideas that can be easily implemented in everyday life. Missions are regularly added to the catalog. Users can also make their own suggestions and submit them by email. The missions are also intended to provide inspiration and food for thought. The other category, “Challenges”, helps users to achieve certain goals and further discover the app.
CaRMA points with Climate Buddy
Successfully completing missions and challenges is rewarded with CaRMA points. CaRMA stands for “Carbon Reduction Measure Award” in theCO2 app, i.e. a reward forCO2-reducing measures. The points add a playful and motivating aspect: they can be redeemed for interactions with the Climate Buddy Owl. For example, you can stroke, tickle, feed or shower them. If you earn enough points, your forest becomes more beautiful or your wardrobe expands. After each interaction, the Buddy needs a break. A small icon fills up again during this time and shows when the next interaction can take place.
The more missions and challenges you complete, the faster and more often the interactions are available. TheCO2 app should therefore not only be fun, but also reach a younger audience.
Compensation projects
Klima Buddy also includes aCO2 calculator and compensation projects. Some types ofCO2 emissions cannot be completely avoided. However, by supporting projects that saveCO2 elsewhere, we can offset our own consumption. The app presents suitable projects and also provides further information on the effects of climate change and the work of project partner Klimaschutzstiftung Baden-Württemberg. The foundation supports people, companies and institutions with its own projects and offers on the path to climate neutrality.
Not patronizing, but motivating
Overall, the Klima BuddyCO2 app is intended to help sensitize people to their everyday consumption of resources and raise their awareness of climate protection. The creators are aware that this is not a new idea, quite the opposite: a number of apps on the subject of climate andCO2 already exist. However, the gamification approach and the message behind the product are special: Climate Buddy is not intended to be patronizing, but all the more motivating.
The app does not collect any personal data. Only game progress is saved locally on the device used. Klima Buddy has been available as a free download for IOS and Android since August 2022.
Another medium also shows what citizens themselves can contribute to climate protection: As part of the “iResilience” research project, a practical handbook for municipalities on the topic of climate resilience was published.












