Concentration camp memorials are now represented on TikTok

Building design

Serious debates on socio-political issues are also increasingly taking place on TikTok. For Holocaust Remembrance Day on January 27, 2021, the young social media platform has therefore also dedicated itself to remembering the Shoah: Several concentration camp memorials now want to reach “Generation Z”, for whom Instagram and Facebook are oldschool, with short video clips. The Central Council of Jews praises the use of the app to […]

Serious debates on socio-political issues are also increasingly taking place on TikTok. For Holocaust Remembrance Day on January 27, 2021, the young social media platform has therefore also dedicated itself to remembering the Shoah: Several concentration camp memorials now want to reachGeneration Z, for whom Instagram and Facebook are oldschool, with short video clips . The Central Council of Jews praises the use of the app to target the 16 to 24 age group

Every month, more than one billion people worldwide use the short video service TikTok; in Europe, the figure is around 100 million. It is above all Generation Z”, the 16 to 24-year-old age group, that feels addressed by the content there. More than two thirds of all TikTok posts are posted by users from this demographic or are aimed at them. Initially, it was mainly entertaining content that found its way onto the platform, but increasingly serious debates on socio-political issues are also taking place on TikTok. To mark Holocaust Remembrance Day on January 27, TikTok has now also turned its attention to the memory of the Shoah.

The 98-year-old British Holocaust survivor Lily Ebert has been a star on TikTok since she started posting videos there a few months ago together with her great-grandson Dov Forman. 1.6 million people now follow Ebert and Forman on the platform. Recently, several concentration camp memorials have even joined TikTok, posting short, informative video clips – mainly in English.

The pioneer in Germany is the Neuengamme concentration camp memorial in Hamburg

The pioneer in Germany is the Neuengamme Concentration Camp Memorial in Hamburg. There are already 38 clips on its TikTok page, 9600 users follow the memorial and as many as 92,300 people have already liked the page. The videos briefly and concisely explain what happened in Neuengamme during the Nazi regime, what individual fates there were and how the approximately 50,000 people who were murdered there are remembered today. A short video of Neuengamme, which explains the markings on the prisoners’ uniforms, has already been viewed by over 400,000 TikTok users. The Mauthausen Concentration Camp Memorial in Austria has also recently started producing explanatory videos especially for TikTok. Marlene Wöckinger is one of two people appearing in front of the camera. It is important to us at the Mauthausen Memorial to enter into a dialog with people, both on site and in the digital space, and this is also possible with thought-provoking videos that are only one minute or 30 seconds long, she says. TikTok in particular is geared towards intensive personal dialog – and that fits in well with our educational goal,” Wöckinger believes.

Information and education for a younger target group

During the presentation of the pilot project TikTok – Shoah Education and Commemoration Initiative, TikTok Germany Managing Director Tobias Henning emphasizedthat his platform wants to make its contribution to actively raising awareness and education about the Holocaust. Daniel Botmann, Managing Director of the Central Council of Jews in Germany, praised the platform’s initiative at the press conference as an important sign“. It will enable a younger target group in particular to get to know survivors of the Shoah or to exchange ideas with them.

High expectations of social network operators

The Jewish community in Germany has high expectations of the operators of social networks. The latter have a great responsibility, emphasized Botmann. It is not the case that the platforms are merely a reflection of society. They are also places where, in apparent anonymity, people dare to say things and commit crimes that they would not commit in real life,” he said. Hate and hate speech must therefore not only be consistently deleted and stopped from spreading. It is also necessary to educate people – Tiktok is setting a good example here.

Preparing the content of concentration camp memorials for specific target groups

Remko Leemhuis agreed with him. The managing director of the Berlin office of the American Jewish Committee (AJC) wants content to be prepared in a way that is appropriate for the target group, but at the same time does justice to the seriousness of the topic. Due to the rapidly decreasing number of contemporary witnesses and the increasing relativization of the Shoah, which reaches far into the middle of society, the culture of remembrance is facing great challenges, emphasized Leemhuis. Together with TikTok and other partners, the AJC also carried out a multi-part series of seminars, a pilot project in which memorial sites and museums were encouraged to provide information about their work on TikTok.

Tip: You can find the TikTok account of the Neuengamme Concentration Camp Memorial here.

You can find out more about digitization and cultural heritage in issue 2/2022.

Since the end of July 2021, the SchUM sites in Speyer, Worms and Mainz have been UNESCO World Heritage Sites – and at the end of last year, the app was completed: it invites you on a virtual journey to the Jewish medieval monuments and old cemeteries. Read more here.

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Inspired by tea

Building design

Tea is versatile. This is also proven by the Tokyo and Shanghai-based architecture firm kooo architects. They developed an innovative and thematically appropriate wall cladding for the new théATRE concept store in Beijing – “tea-earth bricks”. These bricks are pressed from tea leaves and soil in a chemical-free process and, based on the type of tea used, impress with their variety of colors and textures. In the store, their warm, earthy tones, which are also reflected in the floor and ceiling, create a natural, grounding effect. Massive, large tree-edge tables, at which many people can sit together, contrast with modern wooden chairs, which round off the minimalist basic idea of the store. Open glass façades clad with wooden slats provide plenty of natural yet diffuse light. The perfect setting for the next relaxing tea ceremony.

Classicism I – Architecture

Building design
The Altes Museum in Berlin is a typical classicist building. Photo: Avda - Own work, CC BY-SA 3.0, via: Wikimedia Commons

The Altes Museum in Berlin is a typical classicist building.
Photo: Avda - Own work, CC BY-SA 3.0, via: Wikimedia Commons

The classicism of the late 18th and early 19th century marks a return to the ideals of antiquity: measure, symmetry, clarity and rationality characterize architecture, urban planning and public spaces. Developed in the spirit of the Enlightenment, architecture served not only aesthetic, but also moral and social purposes. Monumental public buildings, museums, palaces and memorials reflect political order, republican virtue and the cultural education of their patrons. This first part of the series examines the central characteristics of classicist architecture and presents pioneering examples.

Classicism is based on the architecture of Greek and Roman antiquity and systematically applies its principles to the present day of the Enlightenment. In contrast to the lively Baroque and the playful Rococo, it strives for calm, austerity and harmonious proportions. Rectangles, circles and squares became the basic elements of spatial composition. Symmetry, systems of measurement and clear axes lend buildings rationality and legibility. Column orders, temple fronts, domes and architraves are formally reinterpreted to express stability and moral dignity. This recollection was an expression of enlightened thinking: architecture should make order, reason and moral clarity visible. Every pillar and every proportion follows a principle of spiritual discipline – buildings become manifestos of rational beauty.

A key work of French classicism is the Panthéon in Paris, designed by Jacques-Germain Soufflot (from 1758). Originally conceived as the Church of Sainte-Geneviève, it was rededicated as a national monument during the Revolution – an architectural expression of republican values. Clearly structured façades, a monumental dome, Corinthian columns and a balanced transept create a space full of grandeur and rationality. Soufflot combined structural innovations (e.g. iron-reinforced stone arches) with the rigor of antique form. The Panthéon thus embodies the Enlightenment’s aspiration to use architecture as a moral and political symbol – as a “temple of reason” for a new society.

In Germany, Karl Friedrich Schinkel embodied the ideals of classicism in its purest form. His buildings – such as the Neue Wache (1816-1818) and the Altes Museum (1823-1830) in Berlin – show how antique forms and systems of measurement can be transferred to a modern, bourgeois society. Schinkel’s architecture is characterized by clear symmetries, horizontal structuring, disciplined ornamentation and a didactic spatial dramaturgy. The buildings appeal to reason, a sense of order and moral responsibility. The Altes Museum, with its open columned hall, was regarded as a symbol of democratic education: art became freely accessible, public space became a place of intellectual elevation.
In terms of urban planning, classicism brought about a reorganization of urban spaces. Axes, squares and visual relationships were designed according to geometric and harmonious principles – for example in Karlsruhe, Mannheim and Weimar. Architecture thus became part of a rationally planned community, an expression of an ideally ordered society.

Classicism also shaped the formal language of European court architecture. Palaces and residences – such as those in Schwetzingen, Pavlovsk near St. Petersburg or the Palais Bourbon in Paris – eschewed Baroque grandeur in favor of quiet grandeur. The façades are rhythmically structured, the interiors clearly proportioned and flooded with light. Antique-style decoration – friezes, pilasters, gable reliefs – replaced the floral ornamentation of past eras. The ideal is now: elegance through simplicity, representation through proportion. Architecture became a symbol of intellectual and moral order.

Classicist architects used materials carefully to emphasize duration and clarity. Sandstone, marble and plaster create calm, matt surfaces. Decor is reduced to constructively clear and meaningful elements: Doric or Ionic columns, geometric friezes, acanthus leaves and meandering bands. The interior design follows a logical sequence: vestibule – hall – gallery. Every perspective is rationally legible, every fall of light planned. The building is designed to be understood – not to overwhelm, but to instruct. The result is an architecture of understanding that shows form and function in moral unity.

Classicist architecture is highly ideological and educational. Museums, theaters, court buildings, libraries and memorials became symbols of public responsibility and cultural identity. Architecture was not only an expression of power, but also an instrument of enlightenment – a visible textbook on order, law and reason. Classicism thus drew on ancient ideals of the civis romanus: the educated, morally responsible citizen. This synthesis of art, ethics and rationality reflects the social aspirations of a new era of modern public life. Classicism stands for a conscious return to the ancient language of form as an expression of reason, moderation and clarity. Its architecture is both a manifesto and a medium – it shapes values, not just spaces.
From the Panthéon in Paris to Schinkel’s Berlin architecture and the reformed residences of Europe, the era shaped the image of a cultivated, orderly modernity. Classicism thus forms the bridge between the cheerful sensual culture of the Rococo and the intellectual seriousness of modernism – a balance of rationality, beauty and moral significance.