The Dutch Design Week takes place in Eindhoven every year in October. Our Baumeister Academy winner Miriam was there live and took a look at the installations on site. A short report.
And it looks even cooler up close.
Baumeister Academy winner Miriam Walther at the DDW in October (Photos: Miriam Walther)
Visitor magnet no. 1: Wego Hotel
Visitor magnet no. 1: Wego Hotel
Visitor magnet no. 1: Wego Hotel
This is where the DDW panel discussions take place: in the People Pavilion
And it looks even cooler up close.
Crowd puller: Wego Hotel
The Dutch Design Week – DDW for short – started out as an exhibition of design students’ final projects, but has developed into the largest design festival in the Netherlands and now the whole of Northern Europe. The Dutch Design Awards are now even presented there, but the student work has not been lost along the way. The entire city center is dotted with various locations, with the up-and-coming former industrial site “Strijp-S” just outside the city forming another center.
This year, Winy Maas, one of the founding partners of MVRDV, is involved in a number of projects as curator. The absolute visitor magnet is the Wego Hotel, in the middle of Eindhoven’s market square. It is a walk-in 1:1 model of the studies for the “(W)ego City Project”, which combines several individual rooms nested inside each other in a colorful cube. Fortunately, we arrive early with a whole group from the office and can experience the rooms for ourselves in groups of ten.
On the road with the “Design Ride” cab
MVRDV is also represented in other parts of the city. Among other things, you can gain an insight into the masterclass given by Winy Maas on the expected urban densification of Eindhoven. Of course, we also take a look at the students’ final projects at the Design Academy. Afterwards, we take a “Design Ride” cab, which is organized by the DDW and takes you back and forth between the locations. Ours has the Wego Hotel as a mini pavilion on the roof and takes us to the Strijp-S, where we cast our vote for the Dutch Design Award and then listen to one of the many discussions in the “People Pavilion”. Although not comparable to large exhibitions such as the Venice Biennale, the DDW is a good opportunity for young and local designers and students to communicate their ideas.
The Baumeister Academy is supported by GRAPHISOFT, BAU 2019 and Schöck Bauteile GmbH.