Baumeister Academy winner Natalie about the Haas House in Vienna
Baumeister Academy winner Natalie has chosen a building every month. She has chosen buildings that divide opinion. This time, she has chosen the Haas House by Hans Hollein.
From “design jewel” to “Kaas House” – rarely has a building divided opinion before and after its construction as much as the Haas House opposite St. Stephen’s Cathedral. It was opened in 1990 as an exclusive shopping building. The Viennese seem to be sensitive when it comes to new architecture at the most prominent location in the historic first district. This is because it was designed by Hans Hollein, the only Austrian architect to have received the Pritzker Prize to date. Today, the Haas House is a well-known landmark. But why does the building irritate the Viennese so much, and what makes it a work of postmodernism?
Until 2002, the interior featured a five-storey atrium with opulent forms. Hollein wanted to stage the banality of consumption. Because the building never functioned as Hans Hollein had planned, storey ceilings were added. Today, a Spanish fashion chain and a hotel are the main tenants. Originally, 20 small luxury boutiques were planned.
Humorous architecture
The question of whether the building appeals in an aesthetic sense is more a question of personal commitment to Hollein’s postmodern architecture. The building can be seen for what it is: a collage of forms, materials and allusions. Hollein has carefully selected and combined references. The humorous use of these motifs makes the building unique. If you let yourself in for the humor, you will walk across Stephansplatz with a smile on your face.
All pictures by Natalie Burkhart
The Baumeister Academy is an internship project of the architecture magazine Baumeister and is supported by GRAPHISOFT and BAU 2019.












