GEORG Media Digital Unveils New Logo and Location

Building design
Tobias Hager (CCO & CTO) and publisher and CEO Dominik Baur-Callwey herald a new age of technology. (Photo: Magdalena Possert)
Tobias Hager (CCO & CTO) and publisher and CEO Dominik Baur-Callwey herald a new age of technology. (Photo: Magdalena Possert)

Company News: GEORG Media Sets New Standards: An outreach campaign, a “technology-first” strategy, and a new location strengthen its position as the leading media company in the architecture and planning industry.

Munich, November 24, 2025 – GEORG Media, one of Europe’s most established architecture and trade media companies, announces a major expansion of its digital activities as well as a strategic repositioning. In early November, the company is relocating its headquarters to Maximilianstraße 43, 80538 Munich, one of the city’s most prestigious addresses. With this move, GEORG Media is sending a clear signal: of its growing significance, its close ties to Munich as a location, and its identity as a modern, internationally oriented media company.

At the same time, GEORG Media is unveiling a new corporate logo that reflects the technological changes of recent years. The new design embodies a consistent “technology-first” strategy, a strong focus on digital media brands, and international expansion. The visual identity is intended not only to express modernization but also to herald the new products, tools, and platforms that the company will launch in the coming months.

Since 2020, Chief Content Officer and Chief Technology Officer Tobias Hager has been a key driver of the company’s digital transformation—with a clear technological vision and deep expertise. Hager combines editorial expertise with a background in AI, data architecture, and media automation. Under his leadership, new analytical processes have been implemented, content distribution systems developed, and data-driven workflows created, which today serve as the foundation for one of the strongest reach figures in the European architecture and planning magazine market.

This reach is now clearly measurable: With its five primarily German-language print magazines— Baumeister, G+L, Restauro, STEIN, and topos magazine —GEORG Media reaches over 150,000 German-speaking professional readers each month across all distribution channels. At the same time, the company’s digital offerings generate nearly 500,000 contacts per month, with a strong upward trend. This makes GEORG Media one of the industry’s leading information providers in terms of reach—both nationally and internationally.

“Over the past few years, we’ve completely rebuilt our digital infrastructure—from semantic data capture to AI-powered topic clusters to automated reach forecasts,” explains Hager. “Our goal was to make architecture and planning communication measurable, scalable, and globally accessible. Today, we not only know which topics are relevant worldwide, but also when, where, and how they reach their target audiences. We use this technology not only for ourselves but also for our partners—and that is precisely where its added value lies.”

This transformation is yielding clear results:

  • The company’s digital brands and international platforms are experiencing continuous growth and are now among the trade media with the widest reach in the European architecture and urban planning sector.
  • Print and digital are linked through new data analytics that make GEORG Media unique in the market.
  • Seven new international online media brands are tapping into new target audiences and advertising markets.
  • The new location underscores the ambition to establish the most modern, technology-oriented media hub in Munich.

Publisher and Managing Director Dominik Baur-Callwey views this new direction as a decisive step toward the company’s future:

“GEORG Media has titles with a long history and tradition. Our goal is to move beyond the boundaries of a traditional B2B publisher. We will target new audiences and leverage new channels. The direction set by Tobias Hager with his technological expertise is exactly the right one: international, data-driven, and with broad reach. With our architecture and planning brands, we’re already close to the relevant markets and players. We’ll achieve the same with our new brands. With our move to the city center, our brands are coming home; at the same time, it serves as the launching pad for innovative new media brands.”

Hager also emphasizes the strategic dimension of the international expansion:

“With our new brands and formats, we’re reaching planners and decision-makers worldwide. The coming months will be marked by new launches—digital products that not only generate reach but also become genuine tools for brand communication. Our partners are thus investing not in ads, but in a system based on technology, data-driven precision, and global visibility.”

The 2026 media datanow presented clearly demonstrates how far GEORG Media has advanced its transformation. Advertisers gain access to a comprehensive, internationally oriented portfolio of magazines, digital platforms, newsletters, social media channels, job portals, and innovative distribution channels.

For partner companies, this means:

greater reach, higher efficiency, and the ideal environment for placing architecture, landscape, and urban planning communications in a targeted and globally effective manner.

“Ultimately, good stories need good technology—and good technology needs people who understand it,” says Hager. “And it’s precisely this combination that sets us apart.”

About GEORG Media

GEORG Media is one of Europe’s leading media providers in the fields of architecture, landscape architecture, urban planning, and beyond. The company’s brands include Baumeister, G+L, topos, Restauro, and STEIN, as well as numerous international digital platforms. The company combines high-quality journalism with technological innovation and sets new standards in digital professional communication.

Contact and interview requests:
Veronika Minkina
Executive Assistant
v.minkina@georg-media.de
Phone: +49 89/43 60 05 163
www.georg-media.de

YOU MAY ALSO LIKE

Sculpture of the month: Stone postcard from Solingen

Building design

Bush knife: The Solingen cutting tool turned stone on the right by the hedge. On the left, an unnamed steel sculpture by Thomas Röthel

Steel products from Solingen, especially knives, are known all over the world. Even in the South American jungle, Bud Spencer warned his partner Terence Hill of a “postcard from Solingen” in his back – i.e. the switchblade in the hand of the sneaking attacker – in the 1973 cinema classic “Two Heavenly Dogs on the Road to Hell”. For the tenth anniversary […]

Steel products from Solingen, especially knives, are known all over the world. Even in the South American jungle, Bud Spencer warned his partner Terence Hill of a “postcard from Solingen” in his back – i.e. the switchblade in the hand of the sneaking attacker – in the 1973 cinema classic “Two Heavenly Dogs on the Road to Hell”. To mark the tenth anniversary of the Solingen Fair (June 8 & 9, 2018), a local natural stone company has now created an oversized stone knife.

The Solingen trade fair focuses on the products of local industry, in the classic city of blades, of course, especially the well-known steel products. Directly opposite the venue of this largest trade fair in the Bergisches Land region – the local ice rink – is the premises of Marmor Pauly, which has been working in natural stone since 1871. “A knife doesn’t always have to be made of steel,” thought owner Armin B. Pauly, architect and graduate civil engineer.

And it doesn’t have to be handy either: together with the self-employed stone sculptor Hartmut Hegener, he created a butter knife sculpture on a scale of 10:1 to place in front of the entrance to the trade fair and point out that, in addition to the proud steel tradition, there are also many years of stone masonry activity. The knife measures 2.30 meters with a handle made of polished Anröchter Grünstein, a calcareous sandstone from the Soest region. The finely ground blade made of “Belgian granite”, the Belgian equivalent of Aachen bluestone, was made with ground-in fiberglass reinforcement. The contrast between the darker blade and the lighter handle is enhanced by the different cut, which makes the Belgian bluestone appear particularly dark. For installation, the artwork was anchored on a base stone made of black Swedish in the area of the main entrance.

Art exhibition flanked the trade fair

Because Pauly is a cosmopolitan, art-loving person and the “knife made of natural stone” contains a wink at other materials, an art exhibition with a wide variety of materials was held on his factory premises opposite the trade fair from June 8 – 10, 2018 – in addition to works by sculptors and painters, including steel sculptures by Thomas Röthel and Stephan Mensler. This created a bridge between materials and street sides.

After the event ended, however, the city of Solingen showed no interest in keeping the potential postcard motif in front of the ice rink – so the monstrous knife will soon find a new home with a well-known steelware manufacturer.

Museum of 1000 Places

Building design

Old parliament building Bonn

The Federal Republic of Germany has been commissioning art in architecture for its buildings in Germany and abroad since 1950. Over the decades, around 10,000 works have been created. Natural stone works are also included. Now the Federal Office for Building and Regional Planning (BBR) is making the works of art digitally accessible – via the online platform “Museum of 1000 Places”. In conversation with Dr. Ute […]

The Federal Republic of Germany has been commissioning art in architecture for its buildings in Germany and abroad since 1950. Over the decades, around 10,000 works have been created. Natural stone works are also included. Now the Federal Office for Building and Regional Planning (BBR) is making the works of art digitally accessible – via the online platform “Museum of 1000 Places”. In conversation with Dr. Ute Chibidziura, consultant for art in construction at the Federal Office for Building and Regional Planning, about the ambitious project.

Ute Chibidziura: It’s an online presentation for the federal government’s art in construction. In other words, art that is created in connection with construction projects. Since 1950, art in construction has been realized in federal buildings, so that over the years an internationally unique stock of post-war art has been created, which includes the works of many well-known artists in all genres and techniques. We wanted to present this collection of art, which is spread across hundreds of properties in Germany and abroad, in a bundled form.

Many works of art are not accessible to the public …

One peculiarity of art in architecture is that it is tied to the building and is realized in places that are only accessible to a few people for security reasons or, like embassies, are in geographically remote locations. As a result, there are numerous works of art that are little known or have fallen out of sight over the years. With the “Museum of 1000 Places”, we can bring them back into the public eye and make them accessible to the general public.

Why in the form of a virtual collection?

The collection comprises around 10,000 works of art in total. We couldn’t present them in an illustrated book or in an exhibition – that would go beyond any organizational and personnel framework. The “Museum of 1000 Places”, on the other hand, is structured in such a way that works of art can be added bit by bit and the museum grows continuously. In addition, changes can be made to the content at any time. Art in architecture would be difficult to show in a traditional exhibition anyway, because in order to illustrate its location in the spatial context, you would have to build a model of each room or building and prepare picture galleries and texts for it, which would mean an enormous amount of work for just a few examples. Another advantage of a virtual exhibition is that it is not tied to a specific location, but can be viewed from home via the Internet.

How does the digital museum visitor navigate through the site?

There are several ways to access the art: an intuitive one via the images of the artworks on the homepage, a systematic one via the artworks, artists or locations tabs and one via the free text search. Within the artworks, you can sort by technique or context of use.

What information can you find when you call up a work of art?

You will find detailed information about the artwork in its architectural context, about the building and the property, and of course about the artist. It explains the artist’s career, the focus of their work and where else they have realized art on buildings. All information and photos relating to a work of art are stored in the form of a PDF that can be downloaded.

How does the virtual museum build a bridge to the physical world?

The museum indicates whether a work of art is freely accessible or at least open to the public, so that you can also view Kunst am Bau as part of a Sunday stroll. In addition, all works of art will gradually be equipped with a QR code that can be used to link to the “Museum of 1000 Places” to obtain detailed information about the work of art.

Which works of art are made of natural stone?

One important example is the “Rising Phoenix” by Hannes Schulz-Tattenpach on the Old House of Representatives in Bonn. This work of art made of limestone was the first work to be selected and commissioned after the Second World War as part of an open art-in-architecture competition. The phoenix rising from the ashes was intended to refer to the situation of the Federal Republic of Germany at the time, which had to reorganize itself as a democratic state after the war. The motif was still considered so apt in 1974 that it was used as a stamp on a special postcard issued by Deutsche Post to mark the 25th anniversary of the Federal Republic.

You can take a look at the database here: www.museum-der-1000-orte.de.