Italy is the measure of all things. At least in the world of stone. After the 48th Marmomacc, some of the 56,000 visitors would like to add a “yet”. The global wind is freshening and blowing towards the leading international natural stone trade fair.
Italy is the measure of all things. At least in the world of stone. After the 48th Marmomacc from September 25-28, 2013, some of the approximately 56,000 visitors would like to add a “yet” here. The global wind is freshening and blowing towards the leading international natural stone trade fair. Producing countries such as India, Brazil, North Africa and Turkey are making their national trade fairs more international and competing with Verona as a location. The organizers of Marmomacc are arming themselves for the change with high-percentage participations in trade fairs such as the one in Vitória, Brazil.
The motto is that Italian STEIN, stone skills and machines are at the forefront worldwide. If the statistics are to be believed, stone and machines are indeed being bought, just not in Italy. For the trade fair and its 1,400 exhibitors, all hopes were pinned on exports again this year. No wonder, given the ongoing crisis in southern Europe. The hopes have long been pinned on Brazil, Australia, Canada and the Arab world. The strongest impetus is coming from the resurgent USA, both for STEIN and machinery.
And China? The Middle Kingdom is transforming itself from a low-cost customer into a demanding customer and is buying machines from Europe in order to improve the quality of its own production. China and Taiwan exhibited together in one hall. Unthinkable on the political stage, but STEINs know no borders. Suppliers from the Far East also have to switch. The price increases for transportation are making themselves felt. China is losing market share, especially for thicker raw materials and finished products from tombstone production.
Facts and figures
Around 1,400 exhibitors from around 60 countries presented themselves at Marmomacc in Verona this year. New exhibitors came from Singapore, Slovenia and Ireland. Around 56,000 people visited the trade fair. Most of them came from Germany, followed by visitors from India, Spain, Turkey, France, the USA, the UK, China, Russia and Brazil. The “Best Communicator Award” was presented for the seventh time. The winners were the companies Fibra, Scandola Marmi and the Testi Group.
Read more about Marmomacc 2013 here.
Pictures: Richard Watzke, Gertrud Halas












