Hollywood Sign turns 100 years old

Building design
The Hollywood Sign was given a new coat of paint for its 100th birthday. A visitor center is also planned. Image source: Unsplash

The Hollywood Sign was given a new coat of paint for its 100th anniversary. A visitor center is also planned. Image source: Unsplash

The famous lettering in the hills above Los Angeles, the Hollywood sign, is 100 years old. But it’s not that easy to visit. Read more about its history here.

The famous lettering in the hills above Los Angeles, the Hollywood sign, is 100 years old. But it’s not that easy to visit. Read more about its history here.

The famous Hollywood Sign is one of the most famous signs in the world. Movies, careers and dreams, but also some nightmares, have been created under the watchful letters. Anyone hiking in the mountains and approaching the letters will find warning signs threatening arrests and fines if they climb the lettering. There are also warnings about mountain lions and rattlesnakes.

Nevertheless, the lettering has an almost magical effect. The letters, which are around 13 meters high and up to 12 meters wide, are one of the most frequently photographed motifs in Los Angeles. They also regularly appear in Hollywood films and have found many imitators around the world. The lettering is particularly easy to spot from the hiking trails in Griffith Park.

The Hollywood Sign is managed by a non-profit organization called “The Hollywood Sign Trust”. It works to preserve the landmark, which is an international symbol of filmmaking.

The letters have adorned the difficult-to-access terrain since 1923. Workers dragged the material up the mountain, also using donkeys. Old wooden telephone poles and pieces of sheet metal were used to create the original lettering. It was slightly longer than the one we know today: “Hollywoodland” could be read at the time. This was originally a publicity stunt by a real estate company that wanted to sell more properties in the uninhabited Hollywood Hills. The billboard was lit up at night with 3,700 light bulbs. And a German named Albert Kothe was responsible for maintaining the lighting.

The billboard quickly became an icon, but also brought sad stories with it. In 1932, for example, the young actress Peg Entwistle, who was unable to find work, threw herself to her death from the letter H. As far as is known, this is the only suicide from the Hollywood sign.

Over time, the letters weathered and some of them toppled over. The paint peeled off until the Hollywood Sign no longer looked attractive. Some wanted to tear the sign down, but in the late 1940s the iconic lettering prevailed: It was refurbished by the city and shortened by four letters, so that from then on “Hollywood” could be read in the hills.

This was followed in 1978 by another facelift by the Hollywood Chamber of Commerce and prominent donors. The letters were completely replaced and were produced on sturdy steel beams and huge corrugated metal panels. Hugh Hefner from Playboy sponsored a Y, rocker Alice Cooper an O. Since then, the lettering has endured and even survived forest fires and earthquakes.

The large letters above Los Angeles are a constant source of amusement and jokes. When Pope John Paul II visited the city in 1987, the lettering greeted him with “Holywood”. The Hollywood Sign is often destroyed in films, with ever more creative variations being used.

There are more serious plans for the anniversary year 2023: a visitor center is to be built at the sign so that visitors can learn more about its history. The sign was given a new coat of paint in the fall of 2022. 1,500 liters of white paint were needed to spruce up the Hollywood Sign in time for the anniversary year.

Various festivities will now take place in 2023 to celebrate the history of the Hollywood Sign. However, there is no current news about the new visitor center. If you want to visit the sign in the eastern Santa Monica Mountains, you can go hiking in the mountains: From the Brush Canyon Trail or the Griffith Observatory, for example, you have a very nice view of the sign.

With ongoing debates and complaints about Hollywood culture, gender equality in the industry and actors’ pay, many people have a critical view of Hollywood. As far back as the 1930s, the Guardian reports, Los Angeles faced harsh criticism for not having (and still not having) a café culture like Paris or Berlin. The city’s most famous landmark is located outside in the mountains, is monitored by cameras around the clock and is not directly accessible to the public.

Although the Hollywood Sign has had a varied and sometimes critical history, it is still the most recognizable monument in Los Angeles. It can be seen in the first few minutes of numerous films. And anyone who visits the city cannot avoid taking photos. The walk is arduous and even those who get close to the sign are not allowed to touch it – a bit like Hollywood itself, isn’t it?

By the way: in 2017, a competition was held for a house directly under the Hollywood sign. However, the property has not yet been built on.

POTREBBE INTERESSARTI ANCHE

DGGL Culture Prize 2023 awarded

Building design
As one of the four award winners, the circle of friends has contributed to the preservation of the Flora Botanical Garden in Cologne. Botanischer Garten Köln e.V. Photo: Ladislaus Hoffner, CC BY-SA 4.0 , via Wikimedia Commons

As one of the four award winners, the circle of friends has contributed to the preservation of the Flora Botanical Garden in Cologne. Botanischer Garten Köln e.V. Photo: Ladislaus Hoffner, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

After a four-year break, the DGGL Culture Prize was awarded again in 2023. We present the four winners and their projects.

After a four-year break, the DGGL Culture Prize was awarded again in 2023. We present the four winners and their projects.

How can citizens get involved in the interests of gardens and parks, what form of organization or participation promises success? Answers to these questions were provided – almost incidentally – at the German Society for Garden Art and Landscape Culture (DGGL) cultural awards ceremony, which was held again after a four-year break due to the coronavirus. The four prizewinners were both individual actors and alliances, whose work therefore took place in very different formats. The event was held in the rooms of the Cologne Flora Festhaus, which was originally built in 1864 and whose history, marked by ups and downs, is itself an example of the value of civic engagement. The fact that the award winners included the Friends of the Cologne Botanical Gardens, founded in 1982, was therefore well justified. Its commitment has not only contributed to the preservation and development of the historic “Flora/Botanischer Garten” park, but its donations and member campaigns have also made the current construction of two (energy-efficient) show greenhouses possible. From next spring, plant lovers will once again be able to encounter expanded tropical and desert landscapes in them.

Commitment to public green spaces can take the form of traditional associations, initiatives with a broader social base and lone campaigners: A prominent and original example of the latter is Klaus Bäumler, a former judge, former head of a Munich district committee and long-time honorary head of the “Public Green Working Group” of the “Münchner Forum – Diskussionsforum für Entwicklungsfragen e.V.”. Thanks to meticulous archive research, clear language and a fearless approach, he has repeatedly succeeded in protecting historic green spaces, from Munich’s Finance Garden to the English Garden (whose persistent pursuit of being cut up by a tramway has been an ongoing threat for years) from the demands of traffic and other economic and political interests.

A Thuringian action group called “Stoppt den Ausverkauf von Weimars Grün” (Stop the sell-out of Weimar’s green spaces) was also honored for its successful advocacy for the preservation of the historic green corridor of the park on the Ilm (Tiefurt, Ilm, Belvedere). Given the composition of this initiative – Grüne Liga, BUND, NABU, Fridays for Future, Naturschutzbeirat, Die Linke – the DGGL’s decision can almost be read as a political statement in these politically turbulent times. In any case, their successful commitment was aimed at a historic green corridor that had long since been decided by the city council, but was called into question again in recent years as a result of assertive economic interests. Specifically, it was about the demolition of former industrial halls and the renaturation of the corresponding intermediate section, which was secured thanks to media work and, not least, a petition to the state parliament in Erfurt. According to the partners of the alliance present, a cheer for the Thuringian constitution, which provides for this instrument.

Michael Rohde, garden director of the Prussian Palaces and Gardens Foundation Berlin-Brandenburg and honorary professor at the TU Berlin (garden monument conservation), was also awarded the Golden Lime Leaf for his many years of commitment to the care and preservation of historic gardens. The DGGL stated: “Among the experts entrusted with the preservation of valuable historic gardens and parks, Rohde was the first to recognize the challenge of climate change and climate adaptation. Michael Rohde’s visionary role in recognizing the topic in the research discourse and in maintenance practice deserves special mention”. We congratulate all award winners.

The DGGL Culture Prize was awarded for the last time in 2019. Read all about it here.

Art in shape – The stone in January 2025

Building design
Jo Kley's "Bull" is one of more than 100 sculptures that the freelance artist has created in Germany and 20 other countries around the world. Kley has been carving sculptures out of natural stone for around 25 years, using them to bring irrepressible energy into solid forms. Jo Kley regularly takes part in symposia and has created numerous works for public spaces. The artist lives and works in Kiel. © Bernd Perlbach

In the first issue of the new year, we invite you to rediscover the ancient excavation sites of Pompeii through the eyes of renowned architectural photographer HG Esch. He shows the city in unprecedented clarity. We will also be presenting impressive sculptures made of natural stone that artist Jo Kley has created in recent years and taking a closer look at the mandatory e-invoicing that will apply to companies from 2025.

Trade fair in Munich

Right at the beginning of the year, another trade fair is on the agenda: BAU 2025. It could be worth coming to Munich, because the program reads promisingly. The building of the future is right at the top of the trade fair organizers’ agenda. Companies from the natural stone, ceramics and tile sectors await you in Hall A4.

Pompeii from above

From page 6 onwards, we invite you to take a completely new look at the ancient excavation sites of Pompeii with us. Renowned architectural photographer HG Esch and his team have embarked on a literally “historic” journey, during which spectacular drone photos were taken. They show the structures of the ancient city with unprecedented clarity.

Award-winning sculptures

After breathtaking photographic art, from page 14 we show impressive sculptures made of natural stone that artist Jo Kley has created in recent years. He remains true to his original profession as a stonemason and stone sculptor. Kley has already given advice and support to the winners of the “DMH” and “Gute Form” competitions twice during a workshop. In this way, he is preparing the ground for the artists of tomorrow.

Maoi in Berlin

Our author Dr. Inge Pett found out for you how a moai from Easter Island ended up in Berlin’s Gardens of the World. The replica of such a huge sculpture made of tufa stone had literally been growing grass for 25 years. Find out what the Moai are all about from page 30 onwards.

Electronic invoices

From page 48, we turn our attention to a topic that may be on the minds of many of you: e-invoices. They will be mandatory from 2025. Our author Marian Behaneck explains what this means for companies and what details you should pay attention to when creating, receiving, processing and archiving electronic invoices.

We hope you enjoy reading STEIN!

Your STEIN editorial team Redaktion@stein-magazin.de

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In our last issue 12/24, we looked at bathroom construction. Read more about it here.