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Kiesel, a specialist in construction chemicals, has decided not to participate in BAU 2021 in Munich. The Esslingen-based family-owned company made this decision due to the current challenging situation surrounding the coronavirus.
The Esslingen-based family-owned company Kiesel will not be participating in BAU 2021 in Munich in 2021 due to the ongoing challenges surrounding the coronavirus. “For us, protecting people’s health is the top priority. We have a duty to our customers and employees in this regard. From our perspective, deciding not to participate in the trade show is the only logical and responsible step,” says Beatrice Kiesel-Luik, Managing Partner of Kiesel, explaining the decision.
For many years, the construction chemicals specialist has had a booth at BAU every two years. “For us, this world-leading trade show in southern Germany is a special event. We always receive a great deal of attention there and are able to successfully connect with customers, partners, and prospective clients,” emphasizes Kiesel-Luik. For this reason, the company’s decision does not constitute a general rejection of the trade show. Kiesel-Luik emphasizes: “Right now, we’re facing a situation unlike anything we’ve ever experienced before. This calls for extraordinary measures. Once large-scale events can be held safely again in the future, we’ll be happy to return to Munich.”
In 2021, Kiesel Bauchemie will explore other avenues to draw attention to the company. To kick off the new year for tradespeople, various online events and digital seminars on topics relevant to flooring, parquet, and tile installers are planned. “We want to combine technology with a sense of community. There won’t be any purely product-focused presentations. Instead, we’ll showcase our products in an unexpected yet fitting setting. Tailored to the focus of each event, we’ll incorporate special features that will delight participants and underscore our reputation as a friendly partner to the trades,” explains Alexander Magg, Head of Marketing and Export at Kiesel Bauchemie. A key highlight will be the virtual opening of the new think tank in Esslingen-Berkheim. Starting in spring 2021, open in-person seminars will also be held at the Esslingen-based company’s new technology and seminar center.












