Kiesel vs. Corona: Digital events instead of a stand at BAU

Building design
explains Alexander Magg

explains Alexander Magg

Construction chemicals specialist Kiesel has decided not to take part in BAU 2021 in Munich. The Esslingen-based family business made this decision due to the current problematic situation surrounding the coronavirus. The Esslingen-based family business Kiesel will refrain from participating in BAU 2021 in Munich in 2021 due to the existing problematic situation surrounding Corona. “For […]

Construction chemicals specialist Kiesel has decided not to take part in BAU 2021 in Munich. The Esslingen-based family business made this decision due to the current problematic situation surrounding the coronavirus.


2021 wird Kiesel Bauchemie nicht auf der Bau in München zugegen sein: „Networking und Präsentation unserer Highlights finden bei unseren Events im Internet satt“, erklärt Alexander Magg, Bereichsleiter Marketing und Export. Foto: Kiesel Bauchemie GmbH u. Co. KG
Kiesel Bauchemie will not be present at BAU in Munich in 2021: “Networking and the presentation of our highlights will take place at our online events,” explains Alexander Magg, Head of Marketing and Export. Photo: Kiesel Bauchemie GmbH u. Co. KG

The Esslingen-based family business Kiesel will not be taking part in BAU 2021 in Munich in 2021 due to the current problematic situation surrounding coronavirus. “For us, the protection of health is paramount. We have an obligation to our customers and employees to do so. From our point of view, not taking part in the trade fair is the only logical and responsible step,” says Beatrice Kiesel-Luik, Managing Partner of Kiesel, explaining the decision.

The construction chemicals specialist has had a stand at BAU every two years for many years. “This world-leading trade fair in the south of Germany is a special event for us. We always attract a lot of attention there and can successfully make contact with customers, partners and interested parties,” emphasizes Kiesel-Luik. For this reason, the company’s decision is not a general rejection of the trade fair. Kiesel-Luik emphasizes: “At the moment we have a situation that we have never experienced before. We have to take extraordinary measures. If major events can be held safely again in the future, we will be happy to be back in Munich.”

Kiesel Bauchemie will choose other ways to draw attention to the company in 2021. Various online events and digital seminars on topics for flooring, parquet and tile layers are planned to kick off the new tradesman year. “We want to combine technology and sociability. There will be no pure product presentations. Instead, we will present our products in an unexpected yet appropriate environment. Tailored to the focus of the individual events, we will incorporate extras that will inspire the participants and underline our reputation as a friendly partner to the trade,” explains Alexander Magg, Head of Marketing and Export at Kiesel Bauchemie. A central point will be the virtual opening of the new think tank in Esslingen-Berkheim. From spring 2021, open face-to-face seminars will also take place in the new Esslingen technology and seminar center.

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MUTEC is increasingly focusing on sustainability and digital innovations in order to meet the challenges of a changing cultural and museum landscape. Tom Schulze / Leipziger Messe GmbH

Visitors were able to enjoy two trade fairs in one weekend: denkmal, the leading European trade fair for the preservation, restoration and renovation of historic buildings, and MUTEC, the international trade fair for museum and exhibition technology, took place at the Congress Center Leipzig from November 7 to 9, 2024. Thanks to the successful combination of an extensive specialist program with lively presentations and an impressive variety of exhibitors presenting new products and leading brands, the trade fairs were also convincing on an international level. […]

Visitors were able to enjoy two trade fairs in one weekend: denkmal, the leading European trade fair for the preservation, restoration and renovation of historic buildings, and MUTEC, the international trade fair for museum and exhibition technology, took place at the Congress Center Leipzig from November 7 to 9, 2024. Thanks to the successful combination of an extensive specialist program with lively presentations and an impressive variety of exhibitors presenting new products and leading brands, the trade fairs also impressed at an international level.

With 377 exhibitors from 16 countries and over 12,800 visitors, denkmal 2024 celebrated its 30th anniversary. Experts from authorities and trade businesses as well as restoration and architecture professionals and owners of historic buildings were able to take full advantage of the wide range of products and services on offer relating to the preservation and renovation of historic buildings. Markus Geisenberger, Managing Director of Leipziger Messe, was particularly enthusiastic: “30 years of denkmal – even in its anniversary year, the leading European trade fair has its finger on the pulse of the times and has exceeded our expectations. This is where the heart of cultural heritage beats.” The special highlight of the event was the guest of honor Morocco, which presented the North African building tradition in an inspiring way with an impressive joint stand and numerous contributions.

The denkmal trade fair was based on five thematic pillars with current challenges and opportunities for the industry: building in existing buildings, monument mediation, building culture education, climate protection and sustainability, digitalization and the protection of cultural heritage in emergency situations. In addition to traditional topics, denkmal also highlighted more modern approaches such as sustainable refurbishment strategies and the integration of digital technologies. In the words of Dr. Ulrike Wendland, Managing Director of the German National Committee for Monument Protection: “Seeing so many young people at the trade fair shows that monument education works.” This was particularly evident in the lively exchange between experts and young professionals. The event also impressed with its successful combination of theory and practice: in addition to specialist presentations, the exhibition offered haptic experiences – from fragrant wood to traditional building materials. Andreas Bugiel from Bennert GmbH sums up: ” Sustainable renovation was a trending topic this year. We received a lot of inquiries about specific projects. It is definitely the right strategy to exhibit at this trade fair. We want and need to show ourselves here.”

For 14 years, denkmal has awarded ten gold medals for special achievements in the preservation, restoration and renovation of historic buildings. Three outstanding winners were: the Fundación Real Fábrica de Tapices, the Federal Association of German Stonemasons (BIV) and the joint stand Morocco: Patrimony Experts Morocco (PEM). The sustainable and artisanal restoration services of the innovative Fundación Real Fábrica de Tapices come from Spain. The BIV was also particularly impressive with its impressive presentation of traditional craftsmanship. Frank Schuster was delighted: “The medal has a very high value and will be given a place of honor.” The PEM joint stand received an award for its lively presentation of Moroccan cultural heritage and the tradition of clay construction.

During MUTEC 2024, industry enthusiasts were able to discuss innovative technical solutions at almost 50 events. The trade fair set important accents with modern topics such as sustainability and inclusion. In addition to its program, MUTEC also shone with a new structure: with a new concept that moved the trade fair into its own hall and reduced it to two compact days, the wishes of exhibitors and visitors for a focused format were fulfilled. The implementation of sustainability strategies in particular met with great interest among the 148 exhibitors and numerous top decision-makers – a topic that is increasingly occupying museums and exhibitions. “Giving MUTEC its own hall for the first time and focusing it on two days was the right decision. The international trade fair has developed into the central meeting place for museum and exhibition technology,” summarized Markus Geisenberger.

Once again this year, MUTEC was able to inspire visitors with a large number of exhibitors, pioneering products and services. Among the special exhibitors was SEVA d.o.o. from Serbia, a leading manufacturer of display cabinets and picture frames. After the successful trade fair appearance, where the team impressed with inspiring product presentations on the exhibition area, they are already looking forward to their next visit in 2026. The team particularly appreciated the direct discussions with customers and the opportunity to further expand their presence on the European market. As a first-time participant at MUTEC, Ma Fabrique will be presenting its Preservarium® climate control platform. This platform can be used to measure and regulate temperature and humidity. This innovative and ecologically valuable solution has already been implemented in the Louvre and the Musée de la Grande Guerre.

One of the highlights of this year’s MUTEC trade fair is the MUTEC Award. Staged for the first time, the award recognizes outstanding achievements that can be considered sustainable, innovative or pioneering in museum and exhibition design. After examining the 20 applications, three projects were selected as winners by a jury of experts. The “Museum Roter Haubarg” exhibition, designed by the scenography agency TAUCHER, was commissioned by the North Friesland Foundation. With “Immanuel Kant and the Open Questions”, the Bundeskunsthalle Bonn presented an exhibition that was realized in collaboration with Sunder-Plassman & Werner-Szenografie. Most recently, the jury was impressed by the interactive exhibition “Kiel, you are in demand”, designed by gwf exhibitions, which shed light on the future of the Kiel City and Maritime Museum and was shown at the Warleberger Hof City Museum.

denkmal and MUTEC proved successful this year with numerous innovative impulses for the industry. For all monument enthusiasts, the trade fairs remain an unmissable event, because with over 100 project inquiries at the stands and a growing focus on sustainability, they provide decisive incentives in the industry.

In 2026, the trade fairs will once again take place at the same time:

MUTEC trade fair, from November 5 to 6, 2026

denkmal trade fair from November 5 to 7, 2026

Read on for more impressions of denkmal and MUTEC 2024 and information about the 2026 trade fair days.