Back to the topic. We were with creativity. And with morticians. This is another professional group that is not necessarily said to be creative. Unjustifiably so, in our opinion. For earthmoving technicians, the impression may well be correct, but for so-called grief counselors, the situation is quite different.
Because if you unexpectedly find yourself in a situation where someone like this is sitting in your home and you have the concentration to listen attentively to what they can do for the deceased family member, you can get the impression that there is a lot of creative potential behind it. The inventiveness of a good businessman becomes apparent. A salesman who can always think of something good to do for the deceased.
We’re not talking about necessities here – also known as “must haves” – such as the coffin, but really interesting delicacies such as name tags, shirts and the like. Or pillows and blankets – the poor shouldn’t be cold! Of course, this is not said in this way, as the toolbox of psychology is far too richly filled for it to be necessary to stoop to the level of neighborly gossip. And so, with warm words, you are offered possibilities whose prices you would in all probability not pay for yourself or another living person.
When you are confronted with such concentrated ingenuity in a situation of certain mental instability, it is quite difficult to think rationally and keep in mind that you are “King Customer” and should know what you need and what you don’t need. If that’s not an example of creativity in terms of maximizing the salesperson’s advantage. For us as a trade, we can only learn from this that you have to ask for your money. But nothing more.
Side views from STEIN in April 2013.