Not every complaint involves such extensive damage as seen on this patio. Nevertheless, all complaints should be taken seriously. Photo: Thomas Wilder
like on this terrace. Nevertheless, all complaints should

The demands placed on stonemasons in terms of technical skills, planning, and cross-trade expertise are increasing. Added to this are customer expectations. Anyone who wants to keep up must continue their education and understand these requirements.

Not every complaint involves such extensive damage as seen on this patio. Nevertheless, all complaints should be taken seriously. Photo: Thomas Wilder

Complaints are a disappointment for customers

For 25 years, consumer advocates at the Bauherren Schutzbund (BSB) have been investigating construction defects and the costs of damage resulting from construction projects. “Many defects are caused by construction work that does not comply with recognized technical standards or deviates from the contract,” is the current conclusion of BSB Managing Director Florian Becker. A classic example: moisture damage. But planning errors, coordination errors, or errors in construction supervision also cause damage, some of which results in significant costs.

According to the BSB, half of all private homebuilders have to contend with construction defects. Added to this are contractual deviations (in one-third of cases), delayed completion (in nearly one-quarter of cases), and problems with final inspection. Given these figures, one might almost say that customers for whom everything goes smoothly are the lucky ones.

From the customer’s perspective, every complaint—even if it’s just a minor issue—is initially a disappointment. Service specialist Ralph Lange emphasizes this point. Companies should therefore handle complaints with sensitivity. After all—whether rightly or wrongly—the customer’s expectations were not met. Ralph Lange: “From a purely emotional standpoint, there can be very different reasons behind a complaint: annoyance, anger, the concern of having been taken advantage of, or simply a lack of understanding.”

However, not every complaint needs to be blown out of proportion, just as not every customer inquiry is highly emotional. “This is often confused,” Lange warns, urging caution and advising that one first assess the level of agitation and the possibility of a straightforward resolution. A purely factual response isn’t advisable when emotions are running high. A better approach is to first show understanding and acknowledge the customer’s situation.

The Stonemason as a Guinea Pig

The customers Thomas Wilder—a publicly appointed and sworn expert in the stonemasonry and stone sculpture trades—deals with have long since passed this phase. Thomas Wilder, however, first comes to the defense of the businesses: “It’s not getting any easier for the trade. New products are flooding the market at an ever-faster pace and are heavily advertised. The stonemason sometimes ends up serving as a guinea pig, both in the workshop and on the construction site.”

As an expert, he naturally sees things differently. “We’re usually called in after the damage has already been done. Then the rules of technology, the standards, the technical guidelines, and the procedures generally recognized in practice over the years apply.” And the rule is: What’s in writing stands. “I can only recommend that my colleagues protect themselves. Perhaps they should also get customers and retailers on board,” advises Wilder.

But he also knows that, in practice, it’s impossible to protect against every eventuality. To do so, customers would have to sign “folders full of documents.” However, it helps if you can explain to your customers when claims are unrealistic.

Read more in STEIN 5/2021.

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The Apple in Art

Building design
Apples are a popular motif in art and have been depicted throughout the ages. Photo: Henri Matisse: Bowl of Apples on a Table, public domain, via Wikimedia Commons
Apples are a popular motif in art and have been depicted throughout the ages. Photo: Henri Matisse: Bowl of Apples on a Table, Public Domain, via Wikimedia Commons

In art, the apple is one of the most enduring and multifaceted motifs in European cultural history. Hardly any other natural object has been so consistently imbued over the centuries with associations of knowledge, seduction, power, and transience, while at the same time remaining an object of everyday experience. It is precisely this combination of simple form, clear recognizability, and symbolic openness that makes the apple, to this day, an ideal vehicle for complex meanings.

Whether round, shiny, bitten into, or already rotting—the apple appears in art history in countless variations, from medieval panel paintings to Surrealist and conceptual works of the modern era. As an everyday fruit, it is immediately recognizable to viewers, yet its interpretation remains deliberately open. Thus, the apple early on evolved into a visual code through which religious, mythological, and later also social themes could be conveyed.

Myth, Religion, and Early Pictorial Traditions

In Western visual tradition, the apple is closely linked to the biblical story of Adam and Eve, although the Bible itself does not specify a particular fruit. Over the course of the Middle Ages, the apple became established in Latin and vernacular interpretations as a typical symbol of the Fall—partly due to the etymological similarity between “malum” (apple) and “malum” (evil) in Latin. In Albrecht Dürer’s copperplate engraving “Adam and Eve” from 1504, for example, the serpent offers Eve a fruit, while Eve holds another fruit in her hand; here, the apple represents knowledge, guilt, and the loss of paradisiacal innocence, but at the same time physical beauty and ideal proportions.
The fruit also plays a central role in ancient mythology. Eris’s golden apple, which triggers the Trojan War through the goddesses’ beauty contest, symbolizes competition, seduction, and power. Baroque artists such as Peter Paul Rubens take up this motif in depictions of the “Judgment of Paris,” in which Paris presents the golden apple to Venus, thereby visualizing the mythical conflict. Here, the apple appears less as a natural object and more as a concentrated vehicle of cultural significance, touching on virtue, hubris, and politically understood questions of power.

The Apple in Modern Painting

With the emergence of still-life painting in the 17th century, the apple gained new prominence as an element of sumptuous and vanitas still lifes, particularly in the Dutch and Flemish regions. In vanitas compositions, it is often depicted alongside skulls, hourglasses, extinguished candles, or wilting flowers; its fresh, glossy skin and the onset of rot allude to the transience of earthly existence and the allure of material possessions. Thus, the meaning shifted from morally didactic imagery to subtle, often sensually staged symbols in a domestic context.
In the 19th century, the apple became increasingly detached from explicitly religious meanings and emerged as a favored motif for artistic self-reflection. Paul Cézanne made it a central element of his still lifes; in numerous works, including “Still Life with Apples” (MoMA, ca. 1895–1898) and “Still Life with Apples” (J. Paul Getty Museum, 1893–1894), he used the fruit’s simple form to explore questions of volume, space, and compositional structure. Cézanne declared that he wanted to “conquer Paris with an apple”—his apple still lifes are therefore still regarded today as key works of modern painting.
Other modern artists also took up this motif. Vincent van Gogh experimented in still lifes such as “Apples” (Paris, 1887) and “Basket of Apples” with intense color contrasts, a restless brushstroke, and a deliberately problematic perspective to heighten the tension between perception and painting. Henri Matisse, on the other hand, uses the round shape of the fruit in works such as “Apples” (1916, Art Institute of Chicago) and “Still Life with Apples on a Pink Tablecloth” (1924, National Gallery of Art, Washington), the round shape of the fruit to develop flat color harmonies, decorative patterns, and a dynamic relationship between figure and ground. The apple thus loses its unambiguous symbolism and gains a largely autonomous, formal-aesthetic significance.

Modernism, Surrealism, and Conceptual Interpretations

In the 20th century, the apple was increasingly used in ironic, surreal, or conceptual ways. René Magritte’s painting “Le fils de l’homme” (“The Son of Man,” 1964) depicts a figure in a suit whose face is obscured by a floating green apple; the work plays with religious and everyday allusions while simultaneously exploring the relationship between visibility and concealment. Here, the apple becomes a symbol of the hidden and the impossibility of complete knowledge—everything is right before our eyes and yet remains partially elusive.
In contemporary art, the apple frequently appears in installation, film, or performance contexts, often at the intersection of consumer culture, physicality, and ecological issues. Artists such as Pipilotti Rist incorporate everyday objects and fruits into immersive video installations to explore perception, desire, and the vulnerability of the body, even though the apple in her work is more a variable motif than a fixed iconographic element. While conceptual artists such as Felix Gonzalez-Torres prefer to work with candy, stacks of paper, or string lights, his use of ephemeral, consumable materials is closely related to artistic strategies in which fruits—including apples—represent ephemeral, collectively shared experiences.
At the same time, ecological discourses have recently become intertwined with digital symbolism. The apple can allude just as much to topics such as sustainable agriculture and resource consumption as it can to the globally recognized apple silhouette of a technology company, which circulates in design, media art, and advertising as a cipher for innovation, knowledge, and seductive technology. Thus, the motif’s range of meanings extends beyond classical painting into the realms of communication design, media imagery, and brand aesthetics.

Between Tradition and the Present

Even outside of traditional visual media, the apple remains a striking motif. In graphic design, poster art, film, and pop culture, it frequently serves as a symbol of knowledge, health, youth, innovation, or erotic seduction, subconsciously drawing on biblical and mythological traditions. Its long iconographic history—from Eve’s apple to the imperial orb as a symbol of sovereignty, and on to vanitas still lifes and modern still-life experiments—forms the context within which these contemporary images are interpreted.
Ultimately, it becomes clear that the apple in art is far more than a decorative still-life motif. Its versatility allows artists of all eras to continually reinterpret timeless themes such as guilt and redemption, desire and transience, power and knowledge. It is precisely in its apparent simplicity that the particular strength of this motif lies, one that will continue to offer scope for new, cross-media interpretations in the future.

Bressanone, Hotel Pupp

Building design

Apple, plum, apricot – the small South Tyrolean Hotel Pupp is colorful and appetizing. A culinary travel tip.

Apple, plum, apricot – this small South Tyrolean hotel is colorful and appetizing. But not just for the eyes, this travel tip is also a culinary recommendation. Strawberry or vanilla, poppy, chestnut or coffee – room names like these may seem strange to guests when they check in. However, the concept becomes clear at breakfast at the latest: the fresh pastries, cakes and pies as well as the jams are made in-house. They create a link to the traditional Konditorei Pupp on the other side of the street. The fruity, exotic names were the inspiration for the color scheme of the suites, as you discover later, and are one of the many loving details of the eleven-room Hotel Pupp.

“With our patisserie, we have been focusing on the extraordinary for generations. We also wanted to offer something extraordinary with our hotel,” says Martin Pupp. That’s why the family decided to enter an invited competition when they decided to run a small hotel alongside the patisserie. The Brixen architects Christian Schwienbacher and Bergmeisterwolf won the competition with a minimalist-looking white cuboid whose three floors are offset from each other. On the edge of Bressanone’s old town, the striking building stands out pleasantly from the diffuse buildings in the surrounding area. At the same time, it marks the transition to the old town.

On the inside, the design allows private, secluded open spaces for almost every room. On the first floor, in the apple, plum and apricot suites, terraced courtyards extend the living and sleeping areas to the outside. There, private whirlpools offer relaxation in the open air. There are also fruit trees in the courtyard. On the upper floors, guests can either retreat to sheltered, courtyard-like terraces or watch the hustle and bustle of the city from the balcony. Overnight guests can enjoy the luxury of an additional room under the open sky in nine of the eleven rooms. Another highlight for guests is a roof terrace with a whirlpool. From there, in contrast to the introverted nature of the hotel, you can let your gaze wander over the imposing South Tyrolean mountains.
By the way, sweets are not only available for breakfast or during the day in the patisserie. In the evenings too, little surprises await guests under a glass lintel next to the room door.

Address

Hotel Pupp
Altenmarktgasse 36
39042 Bressanone
Italy
www.small-luxury.it