Online Tickets, Thermal Scanners, and Hand Hygiene
As things stand, the major Verona natural stone trade show Marmomac is scheduled to take place from September 30 to October 3, as originally planned before the pandemic, in compliance with hygiene regulations, according to an official announcement by the organizer, Veronafiere. Its CEO, Giovanni Mantovani, sees the “Re-Start Marmomac 2020” as a major opportunity “for the stone industry’s recovery to begin in Italy, where Veronafiere organizes the leading industry event.” Exhibitors and visitors who are unable to travel to Verona can take advantage of digital meetings. The “sister trade show,” Cersaie in Bologna—a major ceramics exhibition that normally also takes place in late September—has, however, been postponed to November 9–13, 2020.
The board of directors of Veronafiere, the organizer of Marmomac, has confirmed to several Italian media outlets that the trade show calendar for the second half of the year is set. According to this, Marmomac is scheduled to take place as planned from September 30 to October 3. “This restart will be fundamental to the country’s economic recovery,” says trade show President Maurizio Danese. “We have kept the dialogue with our customers and markets open through numerous digital initiatives,” says General Director Giovanni Mantovani. The lockdown also served to “reimagine largely established exhibition formats.” The industry will see exactly what that means in person this fall.
It is also not yet clear in all cases which exhibitors from abroad will be allowed to travel to Italy. Marmomac aims to mitigate this uncertainty by facilitating digital meetings at the trade show—both for companies and for customers who cannot travel to Verona. According to Mantovani, it has never been more important to offer an “integrated trade show” that combines the on-site experience with digital offerings.
The following preventive measures are in place to protect exhibitors and visitors at the trade show: Tickets are available exclusively online. The number of exhibitors entering the venue each day is limited. Thermal scanners are in place at the entrances. A guidance system will direct visitor flow throughout the exhibition grounds. In addition, standard COVID-19 hygiene measures will be in place, with a special focus on hand hygiene.
Cersaie will not take place until November
The “sister trade show” Cersaie in Bologna, however, will not take place concurrently as usual. It has been postponed to November 9–13. This is due, in part, to the necessary hygiene protocols. On the other hand, the renovation of the Bologna exhibition grounds has stalled due to the pandemic. However, Giovanni Savorani, chairman of Confindustria Ceramica, has already announced “significant changes to the organization of the exhibition and the conference program.” The theme of the 2020 trade show is: “The healthiness of ceramics for rethinking home design and architecture.”
The additional space provided by the new Hall 37 will be used at Cersaie to reorganize the various product categories. At the same time, the organizers are moving the bathroom interiors section to the heart of the exhibition grounds. Savorani explains: “Cersaie aims to learn from this crisis and rethink architecture and home design accordingly.”
However, one renowned exhibitor has already decided that it will not participate in Cersaie 2020, even though the event has been postponed by a few weeks. “Since we cannot yet predict how the pandemic will unfold in the coming months, and we naturally want to avoid any health risks for our employees and business partners, we have decided to take this step after careful consideration,” explains Dr. Jörg Schwall, Managing Director of V&B Fliesen GmbH.












