The Federal Institute for Vocational Education and Training surveyed 1,700 young people to find out what can make skilled trades professions more attractive.According to the study, status and reputation are the number one influencing factors when choosing a career. Because the number of unfilled apprenticeships in the entire skilled trades sector tripled between 2009 and 2017, the Federal Institute for Vocational Education and Training wanted to find out which […]
The Federal Institute for Vocational Education and Training surveyed 1,700 young people to find out what could make skilled trades more attractive.
According to the study, status and reputation are the number one influencing factors when choosing an occupation. Because the number of unfilled apprenticeship positions in the entire skilled trades sector tripled between 2009 and 2017, the Federal Institute for Vocational Education and Training wanted to find out which factors are decisive for young people when choosing a career.
According to the study, the most important factor is the status and reputation of the profession in the social environment, i.e. among family and friends. Only 17% of the young people surveyed (27% of boys and 7% of girls) could imagine learning a trade. And even if they could, they fear that they would not be able to make a name for themselves in their environment and refrain from doing so.
This is a challenge for training companies, especially because many parents have no connection to the skilled trades themselves and would prefer their children to go to university. The study states the influence of the environment on the image of the skilled trades among young people:
In mathematical terms, the affinity of pupils to consider the skilled trades as a later field of activity is most pronounced (on average 71 points on a percentile scale of 0 to 100) among male adolescents, at least one of whose parents went through a skilled trades apprenticeship themselves, whose close circle of relatives and acquaintances also includes many other skilled tradespeople and whose parents do not expect them to go to A-levels or university.
Conversely, the study also shows that young people who have no contact with the skilled trades through their environment hardly know anything about skilled trades occupations and their job requirements.
Focusing on apprentices for career guidance
This can be a starting point, as skilled trades activities per se fit in well with the career aspirations of young people: Variety and creative or technically demanding work. The latter in particular – that the skilled trades have changed in recent years and work a lot with innovative technologies – has so far been overlooked by many students. BIBB President Friedrich Hubert Esser says that careers guidance in schools must therefore not only provide information about the skilled trades, but above all offer potential for identification – for example, by apprentices helping to shape careers guidance.
One example of this is the successful initiative of the Freiburg Chamber of Crafts: apprentices from various trades – including stonemasons and stone sculptors – go to general education schools as so-called training ambassadors. There they authentically promote their professions.
And parents are crucial: as STEIN wrote in the 06/2018 issue of its training special, a central problem is that society places little value on vocational training. The longstanding trend towards academization is bearing fruit. True to the motto “If the child is to become something, it has to go to university”, young people now often end up there for whom an apprenticeship might be the more fulfilling career path – but not the most prestigious one.
Creating advantages for trainees that are similar to those of students
At the same time, more and more young people are gaining a university entrance qualification. Trainers must therefore also reach out to young people with higher school-leaving qualifications who could go to university. – And their parents. Because as long as they doubt the equivalence of general and vocational education, they will continue to advise them to study.
Esser therefore suggests using image campaigns to raise awareness of career paths. The career goal of “entrepreneur” must be emphasized. Another starting point is to improve the real conditions during training in line with the advantages for students. Politicians are particularly called upon in this respect: affordable halls of residence and supra-regional trainee tickets would already help many young people.
The BIBB REPORT study , issue 5/2018: What makes vocational training in the skilled trades attractive is available to download free of charge as a 20-page PDF on the website of the Federal Institute for Vocational Education and Training. It first asks about general aspects, and later about nine specific professions (plant mechanic, optician, electronics technician, precision mechanic, automotive mechatronics technician, painter and varnisher, painter, metalworker and carpenter). The occupation of stonemason was not specifically surveyed, but the figures on training suggest that the results are also meaningful for this occupation.











