In Pforzheim, the professionals from HEIKAUS Architektur GmbH have designed a new store concept for one of the two branches of optics and acoustics experts Eckart & Finkbeiner. The operators wanted to transform the store into a competence center with a special feel-good atmosphere. “Good for eyes and ears” is the motto and is aimed at all those who still appreciate high-quality products, fashion and design, first-class workmanship and individual advice.
The aim of the spatial planning and the choice of furniture was to create both an attractive presentation of the products and sufficient peace and discretion for examinations and consultations. The concept includes several consultation areas, for example at the large table made of limed oak or in the front area of the specialist store at the bar.
The color concept is made up of brown, beige, green and gold tones and is reflected in the wallpaper, carpets and chairs. The other furniture also picks up on these colors, and the ceiling panels, some of which are painted black, create an exciting contrast. The design floor with the PW 3065/HB decor from PROJECT FLOORS in a herringbone pattern rounds off the interior in a stylish, homely and elegant way and was a recommendation from the interior designers at HEIKAUS. Store manager Sven Lauinger is delighted: “The flooring has now been in place for three years and is still top quality! We have 14 employees, so you can imagine how high the visitor frequency is here sometimes.” Even a renovation of the pedestrian zone directly in front of the door, including new sanding and a correspondingly large number of small stones under the customers’ shoes, has not affected the floor – certainly also thanks to the clean walking zone in the entrance area. “The maintenance effort is essentially limited to regular mopping,” says Sven Lauinger. But the look is also impressive. “Even on closer inspection, you can’t tell that this isn’t real wood. And the parquet look does a lot for the room effect.”
The concept has worked: The rooms are very modern without appearing cool. The message “Welcome to friends, Eckart & Finkbeiner’s living room is open to you” has been filled with life and implemented perfectly.












