Salone del Mobile 2024

Building design
Salone del Mobile in 2024: In April, Milan will become the capital of global design. Photo: Salone del Mobile Milano @Delfino Sisto Legnani.

Salone del Mobile in 2024: In April, Milan will become the capital of global design. Photo: Salone del Mobile Milano @Delfino Sisto Legnani.

What can we expect at the Salone del Mobile 2024, which will take place for the 62nd time from April 16 to 21 at Milan’s Fiera Milano exhibition center in Rho? Around 1,900 exhibitors, around 30% of whom come from abroad. As every year, the Salone Satellite, which celebrates its 25th anniversary this year, showcases innovations by very young designers or recent academy graduates.

The world’s largest trade fair event for furniture and design has expanded its spectrum once again and is now more holistic. In addition to product and design innovations, we will be welcomed with sustainable ideas on food and resource consumption or with a think tank. To implement the concept, the Salone del Mobile is focusing on big names, combining this with high-quality design products, new positions from the very young design generation and AI. The program is extensive and visitors should plan accordingly. A look at some of the details.

David Lynch is world-famous as a film director. Very few people know that he is active in almost all areas of art. Lynch is a painter, photographer, designer, lithographer and creates digital worlds. He has designed the Thinking Room for the Salone del Mobile 2024. This is a pavilion built over a circular floor plan on an area of 50 square meters, which leads from the lively trade fair parcours of makeovers and design innovations into a special place, a place that is almost empty. Wrapped in heavy burgundy velvet on the outside, its interior is lined with blue velvet. In the center of the room is a large wooden chair. Maria Porro, President of the Salone del Mobili 2024, explains why this non-commercial concept was chosen: “We decided to work with a master of film like David Lynch because he knows how to transport us into a mysterious, different world. Entering his Thinking Room is a transition into a space that is another world, an inner space. What is design and especially interior design but the search for objects (…) to furnish (…) a space that unconsciously gives us a sense of security?”

Water is one of the most precious resources and is becoming increasingly scarce globally. In order to optimize the water footprint, manufacturers of bathroom furnishings in particular are facing new challenges. With the room-sized installation Under the Surface, Accurat, Design Group Italia, and artist Emiliano Ponzi focus on water as a resource. The installation looks like a large illuminated underwater landscape. In its mounds are small niches in which design products are presented that are intended to optimize water consumption in the future. The exhibitors at the Salone del Mobile 2024 will be exploring key questions: To what extent is the design industry equipped to deal with the issue of resource scarcity in terms of water and what has it already developed as a solution to this problem? How can design contribute to improving the water footprint now and in the future? What tools are available for this? The topic of saving water is the focus of the Salone del Mobile 2024 and the installation Under The surface will find its setting in the bathroom exhibition. Here, around 180 manufacturers will showcase their new products on 18,000 square meters. Function and aesthetics are at the service of the environment, care and wellbeing.

Like water, food is one of the major sustainability issues. Six food magazines will be addressing this topic in the EuroCucina section. As the world’s leading kitchen trade fair and part of the Salone del Mobile 2024, this year it is presenting an exciting project that explores food. Where can food come from, how simple can it be, what is its cultural context and how does it appear on the stage in different regions of the world? Six food magazines are taking part in this event: the new journal Family Style from the USA, L’Integrale from Italy, Linseed Journal from England, the South Korean magazine F, the Austrian The Preserve Journal and Farta from Portugal. They work for the Salone del Mobile at the interface between food and design. A lively event with many live performances on an immersive, changeable stage with tastings, project presentations and ideas for implementation in the respective print medium is the program. The protagonists are chefs, performers, artists and designers – and the visitors are also part of it. The topic of food is elevated to a philosophical level: Does food create identity? How can it be sustainable? What does the future of food look like? The 50 exhibitors at EuroCucina will be at the trade fair with their new products and kitchen concepts to provide practical, supportive ideas.

The major theme of the world of work, artificial intelligence, will feature prominently at the Salone del Mobile 2024. Publicis Groupe, a global communications provider with a focus on growth and transformation in the areas of marketing, communications and digital business development, has developed the “Where Design Envolves” campaign in collaboration with Italian communications designer Paolo Ciuccarelli. Fluid process, open outcome: A dynamic platform used AI-driven processes to evaluate current discourse from the design community and feed it into an ongoing platform, which can then continue to grow in real time at the Salone. This multi-channel communication approach based on creativity and reflection offers a dynamic reservoir of knowledge, experiences and ideas that can be transferred into real time through the perceptions of trade fair participants and visitors to the Salone. In this way, many current perspectives on the Salone del Mobile 2024 and international design become tangible for the public.

POTREBBE INTERESSARTI ANCHE
Wartburg Castle has been a UNESCO World Heritage Site since 1999. Photo: A.Savin - Own work, FAL, via: Wikimedia Commons

Wartburg Castle has been a UNESCO World Heritage Site since 1999.
Photo: A.Savin - Own work, FAL, via: Wikimedia Commons

Rising high above the Thuringian countryside, Wartburg Castle is one of the most representative cultural monuments in Central Europe. Since its inscription on the UNESCO World Heritage List, it has been one of the most outstanding testimonies to European history. Architecture, political events and literary tradition intertwine here to create a multi-layered cultural narrative.

The history of Wartburg Castle begins in the 11th century, when it was founded as the residence of the Ludovingian landgraves and from then on shaped the political power in the region. Even in the High Middle Ages, the palace, enthroned on a steep limestone cliff, was considered a masterpiece of late Romanesque architecture, whose design and ornamentation make it one of the most important secular buildings north of the Alps. This architectural heritage is evidence of the feudal character of Central Europe and forms one of the foundations for the later recognition as a World Heritage Site.
Wartburg Castle’s role as a center of courtly culture and memory grows through literary traditions such as the so-called Singers’ War, which was passed down in Middle High German poetry. At the same time, historical figures such as St. Elisabeth of Thuringia, whose life and work are closely linked to the castle, are becoming firmly established in the culture of remembrance. Even if some legends were mythically exaggerated, they still reflect the early symbolic value of the place in the cultural imagination.

The architectural appearance of Wartburg Castle is the result of a long development that underwent a profound transformation, particularly in the 19th century. After centuries of changing use and partial decay, the emerging Romantic period initiated a comprehensive restoration that was based less on a historically accurate reconstruction than on an idealized image of the Middle Ages. Under this premise, the Elisabeth Bower and richly decorated interiors were created, which today form an integral part of the complex.
From an art historical perspective, this combination of original 12th century parts and historicist additions is ambivalent: on the one hand, the preserved Romanesque building elements document the civil architecture of its time; on the other hand, the 19th century additions reflect the monument preservation and historical myths of the time. It was precisely this mixture of archaeological and symbolic authenticity that was taken into account in the UNESCO nomination, with the term “authenticity” not only referring to material originality, but also including the ideas and meanings anchored in the collective consciousness.

Wartburg Castle is more than just a stone relic – it is a place of profound cultural connections. Martin Luther’s stay here during his exile from 1521 to 1522, when he wrote the German translation of the New Testament from Greek in the so-called “Junker Jörg” room, was particularly influential. This achievement in the history of language had far-reaching consequences for theology, education and the German literary language as a whole and had a lasting impact on the cultural significance of the castle.
In the 19th and early 20th centuries, Wartburg Castle also became a symbol of national identity and political integration. Events such as the Wartburg celebrations of the German student movement became part of the collective memory, as did literary and musical adaptations in works by Richard Wagner, which romanticized the image of the medieval castle courtyard. Wartburg Castle also remains a living point of reference in cultural memory as an inspirational place for artistic debate.
In 1999, the site was inscribed on the UNESCO World Heritage List on the basis of two criteria: Firstly, as an “outstanding monument of the era of feudalism in Central Europe” (criterion (iii)) and secondly, as a site “rich in cultural references”, particularly emphasizing its connection to the history of the Reformation and the German unification movement (criterion (vi)). These criteria reflect the exceptional universal value that Wartburg Castle has beyond the borders of Thuringia. The castle not only documents the architecture and living environment of high medieval feudalism, but also exemplifies the profound influence of historical events and cultural upheavals on European civilization. The UNESCO designation therefore not only recognizes the material substance of the complex, but above all its role as a place of remembrance that inspires generations of visitors to reflect and research. The integrative perception of architecture, history and cultural impact makes Wartburg Castle a unique medium for communicating the past and present.
At a time when cultural heritage is increasingly being discussed in a global context, Wartburg Castle highlights the importance of historical sites as mediators of identity, memory and transnational understanding. Its place on the World Heritage List helps to secure this significance in the long term and make it tangible for future generations.

Safety – The Baumeister in April 2025 is here!

Building design

Will this makeshift barrier around the bronze statue actually help at night? Not sure ... Cover photo: Rona Bar & Ofen Avshalom / Connected Archives

“Security” in architecture means more than just barriers and alarm systems – there is much more to it than that. This issue sheds light on how buildings can provide protection – be it against the forces of nature, theft or social conflict. Your planners do not see security as a restriction, but as a design potential. In order to avoid repellent gestures, they often find security-relevant solutions in the building form. […]

“Security” in architecture means more than just barriers and alarm systems – there is much more to it than that. This issue sheds light on how buildings can provide protection – be it against the forces of nature, theft or social conflict. Your planners do not see security as a restriction, but as a design potential. To avoid repellent gestures, they often find security-related solutions in the building design.

Security – a word that is supposed to reassure and yet often has the opposite effect. We all long for it, but we also know that there is no such thing as absolute security. A building can protect against rain and cold, a city can be well planned – but can architecture really guarantee that we feel safe? Or does it only create an illusion? And in the end, isn’t the feeling of safety just as important as the safety itself?

The last year alone has shown us once again how fragile our built and lived environment is. Collapsing bridges, poorly maintained high-rise buildings and natural disasters that destroy entire neighborhoods. At the same time, fear of attacks in public spaces is growing, and in many cities measures are being taken to turn urban squares and buildings into high-security zones. But do we really need to turn our built reality into bastions of concrete and cameras in order to feel safe? Or is there a more intelligent answer to the question of protection?

Architecture cannot guarantee absolute security, but it can create trust. It can shape spaces that convey a sense of security without restricting freedom. Architecture has the unique potential to master precisely this balancing act. From fire and earthquake-proof school buildings to carefully considered designs for public spaces: Security architecture must not rely solely on control and barriers, but must enable trust and freedom. A clever choice of materials, for example, can preserve a feeling of openness without sacrificing protection. Ultimately, it must not be about sealing things off, but about proactive design.

Security must not become an aesthetic of mistrust. Walls, bars, barriers and confined spaces may minimize risks, but they also separate us from each other. All too often, they stifle life. The most popular place, both inside and out, is often where people meet, where light and transparency dominate, where architecture acts as a social bond and thus serves a greater purpose.

This issue is an invitation to rethink security. We show projects that prove that protection does not have to mean control, but trust. That architecture not only erects walls, but also builds bridges – between security and freedom, between control and openness. Because true security is not created by fear, but by clever (re)planning, by courageous design and by a society that does not close itself off, but proactively takes the helm. Enjoy reading!

Yours sincerely,
Tobias Hager

Editor-in-Chief
t.hager@georg-media.de

The magazine is available here in the store!

In March, our Baumeister issue was all about building on existing buildings and conversion. Read more about it here!