Cities today face major challenges when it comes to mobility. Private transport leads to traffic jams, air pollution and land consumption. Shared mobility offers a solution that relies on the shared use of vehicles and thus relieves both the environment and the roads. Digital platforms and apps allow people to use vehicles flexibly without having to own a car. These new mobility models are not only an environmentally friendly alternative, but also an important step towards a more sustainable and liveable city. […]
Cities today face major challenges when it comes to mobility. Private transport leads to traffic jams, air pollution and land consumption. Shared mobility offers a solution that relies on the shared use of vehicles and thus relieves both the environment and the roads. Digital platforms and apps allow people to use vehicles flexibly without having to own a car. These new mobility models are not only an environmentally friendly alternative, but also an important step towards a more sustainable and liveable city.
Fun fact: According to a study by McKinsey, shared mobility solutions could reduce the need for private cars in cities by up to 30% by 2030.
Shared mobility is based on a combination of several technologies that work together seamlessly to provide users with a simple and convenient experience.
Digital platforms
Digital platforms such as Uber, Lyft, Free Now and Share Now connect users and vehicles in real time. These platforms offer features such as booking, payment and route optimization that allow users to use a vehicle immediately and without much effort.
Internet of Things (IoT)
The IoT is an integral part of shared mobility. Vehicles are often equipped with GPS and sensors that report their location and status in real time. This data helps to optimize operations by providing information on availability, maintenance and routes.
Mobile apps
Mobile apps are the main tool through which users access shared mobility services. They enable the booking of rides, payment and provide access to information such as the location of the next available vehicle and estimated arrival times.
Practical example: In Amsterdam, the car-sharing company Share Now uses a platform that provides real-time information on available vehicles and allows users to unlock the cars via an app.
Shared mobility comprises various models that are tailored to the different needs of users.
Car sharing
Car sharing enables users to rent a car for short periods of time. Models such as station-based car sharing (e.g. Zipcar) and free-floating car sharing (e.g. Share Now) offer flexibility and reduce the need for private car ownership.
Bike sharing
Bike sharing systems offer an environmentally friendly alternative for short distances. Users can find and use bikes at special stations or via GPS using an app. This promotes healthy, emission-free mobility.
Ridesharing and ride-hailing
Ridesharing (e.g. BlaBlaCar) and ride-hailing (e.g. Uber) offer users the opportunity to share journeys or order a vehicle with a driver. This optimizes traffic flow and reduces environmental pollution.
Scooter sharing
Electric scooters, which can be rented via an app, have established themselves as a popular option for short journeys. They are space-saving and emission-free and complement other means of transportation in the urban environment.
Practical example: Lime offers scooter sharing in many cities around the world and is a practical solution for the so-called “last mile”, which is often difficult to cover with public transport.
Shared mobility offers numerous advantages that have a positive impact on cities, the environment and users.
Reduction of emissions
As fewer people own their own car, the number of vehicles on the roads is reduced. Shared mobility promotes the use of electric and low-emission vehicles and thus helps to reduce CO₂ emissions.
Less traffic and congestion
When people share vehicles, traffic is reduced. Fewer vehicles on the roads means less congestion, better air quality and an overall more pleasant urban environment.
Lower costs for users
Shared mobility is often cheaper than owning a car, as users only pay for what they actually use. Maintenance, insurance and other fixed costs are eliminated.
Flexible mobility
Shared mobility models offer users a flexible and convenient way to get around without having to worry about finding a parking space or vehicle maintenance.
Expert opinion: According to a study by Deloitte, 55% of millennials prefer shared mobility solutions to owning their own car as they offer flexibility and cost efficiency.
Despite its advantages, shared mobility faces various challenges that need to be overcome.
Infrastructure and space requirements
Shared mobility requires special parking spaces and parking areas for bicycles and scooters, which can lead to conflicts in public spaces. Cities need to provide space for these vehicles without interfering with pedestrian traffic.
Safety concerns
Scooters and bikes can pose a safety risk, especially in busy areas. Accidents and lack of helmet use are common problems that jeopardize the safety of users.
Legal and regulatory issues
The regulation of shared mobility services is complex and varies from city to city. Providers must adhere to local regulations, which can increase operating costs and limit availability.
User acceptance and habits
Although shared mobility offers many advantages, some people still prefer to own their own car. It takes time and education to increase the acceptance of shared mobility solutions.
Example: In San Francisco, the rapid growth of scooter sharing has led to problems with poorly parked scooters on sidewalks, resulting in complaints from citizens and the need for stricter regulations.
Amsterdam: Car sharing integration with public transport
In Amsterdam, car sharing providers work closely with public transport to offer integrated mobility solutions. Users can use car-sharing vehicles as a supplement to public transport and thus increase flexibility.
San Francisco: Scooter sharing
San Francisco has successfully integrated scooter sharing and introduced strict regulations to ensure that the vehicles are parked properly and the safety of users is guaranteed.
Copenhagen: Bikesharing
Copenhagen, known as a bike-friendly city, has developed a comprehensive bike-sharing program that is used by locals and tourists alike. This has reduced the use of cars in the city center.
The future of shared mobility will be shaped by the integration of new technologies and business models.
- Autonomous driving: Autonomous vehicles could make shared mobility even more efficient and safer as they are continuously available and can move autonomously.
- Artificial intelligence (AI): AI can help to better manage traffic flows and vehicle availability in order to maximize efficiency and adapt the service to the needs of users.
- Mobility as a Service (MaaS): MaaS platforms combine different modes of transportation in a single app that integrates all mobility services from public transport to car sharing and offers a seamless user experience.
- Sustainability and electric drives: The introduction of electric shared mobility vehicles will help reduce emissions and improve air quality in cities.
Future outlook: A pilot project in Helsinki is testing autonomous, electric car sharing vehicles that can be booked via a MaaS app and offer users a complete, sustainable mobility solution.
Shared mobility is fundamentally changing the way people travel in cities. Through the use of digital platforms and innovative business models, it offers a sustainable alternative to private car ownership and contributes to solving urban challenges. Despite the challenges, particularly in terms of infrastructure and user acceptance, it is clear that shared mobility has the potential to make urban mobility more efficient, environmentally friendly and flexible.
Concluding thought: Shared mobility is more than just a technology – it is a vision for sustainable mobility that conserves resources and creates quality of life. If cities and providers work together, shared mobility could become an essential part of urban life in the future.












