Technical excursion to Milan and office visit to Parcnouveau

Building design
A high-rise building with green balconies; in the foreground a park with lawns and trees. In May 2024, students from the Ostwestfalen-Lippe University of Applied Sciences went on an excursion to Milan. On the program: the Bosco Verticale. Photo: Arne Klosse

In May 2024, students from the Ostwestfalen-Lippe University of Applied Sciences went on an excursion to Milan. On the program: the Bosco Verticale. Photo: Arne Klosse

Illuminating historical contexts, discovering new urban districts, making contacts with local landscape architecture firms: in May 2024, landscape architecture students from TH Ostwestfalen-Lippe went on an excursion to Milan. Melanie Müller-Boscaro, the tour guide on site in Italy, recaps the excursion program for G+L and presents the work of the Milanese landscape architecture firm Parcnouveau, which the students visited.

Illuminating historical contexts, discovering new urban districts, making contacts with local landscape architecture firms: in May 2024, landscape architecture students from TH Ostwestfalen-Lippe went on an excursion to Milan. Melanie Müller-Boscaro, the tour guide on site in Italy, recaps the excursion program for G+L and presents the work of the Milanese landscape architecture firm Parcnouveau, which the students visited.

Milan in May – that’s what Professor Hendrik Laue thought and initiated a field trip with 35 students from the Landscape Architecture, Landscape Construction and Open Space Planning course at the Ostwestfalen-Lippe University of Applied Sciences. Together with Melanie Müller-Boscaro, a German landscape architect and local tour guide in Italy, they planned a varied excursion to northern Italy from 8 to 14 May: a guided tour of the capital of Lombardy shed light on the historical context of Milan’s urban development. The students discovered historical parks such as Parco Sempione, projects from the 1990s, including Parco Portello, and new urban districts such as Porta Garibaldi and City Life. Maintenance costs, implementation details, use of plants and design strategies were also discussed in the BAM (Biblioteca degli Alberi – Tree Library) urban park with a view of the Bosco Verticale high-rise forest and in the City Life park beneath the high-rise buildings by Zaha Hadid, Arata Isozaki and Daniel Libeskind.

During a visit to the landscape architecture firm LANDsrl, the group learned interesting facts about Milan’s Raggi Verdi (Green Rays) urban development strategy. Visits to the Riva Piante tree nursery and the Riva Giardini landscaping company in the north of Milan enriched the excursion with practical examples. The students explored the botanical gardens as a secondary project of Expo 2015 in Milan and the medieval city center “Città Alta” in Bergamo, 50 kilometers away.

The excursion kicked off at the premises of the Milan-based landscape architecture firm Parcnouveau, which is known for its innovative design approach. Here, the students were given an insight into the professional life of landscape architects. Parcnouveau combines a deep understanding of nature with a keen interest in community experiences. Margherita Brianza founded the office in 2008; she has been supported by Luca Manzocchi since 2012 and Carolina Pelosato since 2022. Today, the office has a team of 20 experts and an international portfolio. The projects presented showed that the various project phases are handled with high professional standards and with great care and dedication. The range of services covers all aspects of landscape architecture, from large-scale strategic planning and urban spaces such as parks and squares to open spaces around commercial buildings, logistics centers, accommodation and hospitals.

Parcnouveau creates an authentic link between landscape and architecture. Each project is based on their needs and habits and incorporates the culture and characteristics of a place. For Parcnouveau, landscape design means mastering the characteristics of the place, the dynamics of life and the relationships that surround the planning areas. The real and social context becomes a decisive source of inspiration for each project and enables surprising solutions to be developed time and again. Against the backdrop of climatic and social change, the firm is committed to rethinking the landscape in order to meet current environmental planning requirements and meet future challenges.

Parcnouveau deals with complex ecosystem issues: its commitment ranges from researching advanced cultivation methods and avoiding the use of pesticides to managing water stress without conventional irrigation systems and experimenting with plant varieties that are adapted to extreme climatic conditions.

In recent years, the company has realized numerous urban regeneration projects, from the large City Life Park in Milan to the redevelopment of Tel Aviv’s port district. Recent projects include the international competitions won in Rome, for example for the new Science Museum, which was built in the former barracks in Via Guido Reni, and the master plan for the redevelopment of the former trade fair grounds.

In collaboration with major architectural firms, the office has designed the landscapes for the headquarters of Moncler and the Italian holding OTB Group in Milan and Enel in Rome. The attention to detail and functionality is evident in the hotel industry projects, including the Bvlgari Hotel in Rome, the Mandarin Oriental in Rome, Tel Aviv and Moscow, as well as future projects for the Park Hyatt in Rome and the Palazzo Parma.

By gaining an insight into interesting projects, the students gained a wide range of inspiration and the opportunity to establish professional and cultural contacts. At the end of the week in northern Italy, there are many photos, inspirations and ideas for the design work at home and some contacts for possible internships and job offers.

The key challenge for the landscape project for the Bvlgari Hotel in Rome was to harmonize with the hotel’s existing rationalist architecture, emphasizing its historical significance while creating new interactions with its elements.

At the heart of Parcnouveau’s project was the client’s vision to bring the essence of Roman nature back into the building’s outdoor spaces. The green spaces are designed to offer an intense experience, a journey of the senses, rich in vibrant colors and scents, inspired by the Bvlgari jewels. To this end, plants with flowers in shapes and colors reminiscent of the jewels and shades of gold, bronze and copper have been selected.

The landscape project extends over the various levels of the building, from the portico on the first floor to the courtyards and terraces and the interior spaces.

The roof terrace emphasizes the eclecticism and richness of the greenery, while at the same time offering a breathtaking view of Rome.

When selecting the species, mainly Mediterranean plants are preferred, including sage, thyme and rosemary. The designers added some tropical accents, such as the Dioon spinulosum and Yucca elephantipes palms or the Indian flower reed and Japanese fiber banana.

Pergolas colonized by climbing plants such as the evergreen climbing hydrangea Hydrangea seemani provide shade and comfort. The groups of vases and tubs with small trees and Mediterranean vegetation (Hibiscus coccineus, Cretan black nettle and many others) enclose the living spaces and tables, creating places of remarkable visual identity.

The roof terrace is a magical place, a garden that floats above the city of Rome. The vegetation extends along the entire perimeter in pots and tubs of different sizes, offering an iconic and surprising view of the city.

Client: Bvlgari Spa
Design: Architect ACPV ARCHITECTS Antonio Citterio and Patricia Viel
Landscape architecture: Parcnouveau
Status: started in 2019, completion in 2023
Size: 3,100 square meters

Read more: Every two years, the state of Berlin awards the Lenné Prize as an ideas competition for young talent in the disciplines of garden and landscape architecture, open space planning and urban development. Read here who was awarded in 2024 .

POTREBBE INTERESSARTI ANCHE

Blockchain in mobility: how digital technologies bring transparency to transport systems

Building design

A blockchain-based platform analyzes traffic flows in real time and ensures more efficient control of urban mobility. Pexels | Pixabay

Blockchain technology is often associated with cryptocurrencies such as Bitcoin, but has many more applications, particularly in the area of mobility. Blockchain is a decentralized database that records transactions transparently and tamper-proof. In mobility, this technology opens up new opportunities to optimize transport networks, prevent fraud and increase efficiency. Blockchain provides a secure platform for managing the data and transactions that occur daily in complex transportation systems. […]

Blockchain technology is often associated with cryptocurrencies such as Bitcoin, but has many more applications, particularly in the area of mobility. Blockchain is a decentralized database that records transactions transparently and tamper-proof. In mobility, this technology opens up new opportunities to optimize transport networks, prevent fraud and increase efficiency. Blockchain provides a secure platform for managing the data and transactions that occur daily in complex transportation systems.

Fun fact: According to a study by Deloitte, blockchain technologies in the transport sector could generate global savings of up to 30 billion US dollars by 2030.

Blockchain is based on several principles that make it particularly suitable for use in mobility.

Decentralization

Instead of a central database, information is stored in a network of nodes. This decentralization makes the system resistant to failures and manipulation.

Transparency

Every transaction is recorded in the blockchain and can be viewed by all network participants. This promotes trust and prevents fraud.

Security

Cryptographic encryption and consensus mechanisms make the blockchain virtually tamper-proof. This is particularly important for sensitive data such as ticketing information or payment details.

Smart contracts

Smart contracts are self-executing contracts that are executed automatically when certain conditions are met. They automate processes such as payments, bookings or insurance claims.

Practical example: A blockchain-based car sharing system could use smart contracts to only grant access to vehicles once payment has been confirmed.

Blockchain offers a wide range of applications that can make mobility safer, more efficient and more transparent.

Digital ticketing and payment processing

Blockchain enables a tamper-proof and transparent ticketing system for public transportation. Users can purchase their tickets digitally without having to rely on central providers.

Car sharing and ridesharing

Decentralized platforms could make carsharing and ridesharing services more efficient by enabling the booking, payment and handling of journeys directly between users.

Logistics and supply chains

In logistics, blockchain can be used to track the transportation of goods and prevent manipulation in the supply chain. Every movement of a delivery is recorded in the blockchain, which increases transparency.

Traffic management and parking systems

Blockchain can make traffic management systems more efficient by providing real-time data on traffic flows and parking options. Users could reserve and pay for parking spaces via decentralized platforms.

Practical example: a pilot project in Vienna is using blockchain to securely manage parking tickets and make the process more transparent.

The introduction of blockchain in mobility offers numerous advantages that benefit both users and operators.

Transparency and trust

Blockchain increases transparency by making all transactions publicly visible. This creates trust between users and providers and reduces fraudulent activities.

Fraud protection and security

Cryptographic encryption makes the blockchain secure against manipulation. This protects users from fraud and operators from financial losses.

Increased efficiency

Blockchain automates processes such as payments and bookings, saving time and costs. Smart contracts make it possible to minimize administrative tasks and speed up processes.

Data integrity

Data stored in the blockchain cannot be subsequently changed. This ensures that all information remains correct and trustworthy.

Expert opinion: According to a study by PwC, blockchain-based systems could reduce operating costs in the transportation sector by up to 15 %.

Despite its advantages, there are also challenges that need to be overcome when introducing blockchain in mobility.

Scalability

Blockchain technology reaches its limits with high transaction volumes. Cities with busy transportation systems need to ensure that the technology can be scaled.

Energy consumption

Blockchain systems, especially those with proof-of-work consensus mechanisms, consume significant amounts of energy. This is at odds with the sustainability goals of many cities.

Legal and regulatory issues

The introduction of blockchain in mobility requires a clear legal framework, particularly with regard to data protection, liability and contract law.

Acceptance by users and operators

The implementation of new technologies requires time and acceptance from users and operators. Transparent communication about the benefits and functionality of blockchain is crucial.

Expert opinion: According to a survey by Gartner, 40% of companies consider regulatory uncertainty to be the biggest obstacle to the introduction of blockchain.

Vienna: Blockchain for parking systems

In Vienna, blockchain is being used to digitize parking management. Users can reserve and pay for parking spaces and extend their parking times, all via a decentralized platform.

Seoul: blockchain for local public transport

In Seoul, the city is testing a blockchain-based platform for public transportation that makes ticketing and payment processing more secure and transparent.

Rotterdam: logistics with blockchain

Rotterdam is using blockchain to make logistics chains in the port more efficient. Every movement of containers is recorded in the blockchain, which increases transparency and prevents fraud.

The further development of blockchain technology will continue to revolutionize mobility in cities.

  1. Integration with IoT: IoT devices could be connected directly to the blockchain to capture and analyze traffic flows and vehicle data in real time.
  2. AI-powered analytics: AI could use blockchain data to analyze traffic flows and create predictive models for more efficient mobility
  3. Smart contracts for insurance: Insurance claims could be automated and processed faster by relying on blockchain-based smart contracts.
  4. Decentralized mobility platforms: Blockchain could serve as the basis for platforms that connect users* directly with providers* and eliminate the need for centralized intermediaries.

Future outlook: In Dubai, a blockchain system is being developed that integrates traffic management, insurance and ticketing into a single platform to make the city’s mobility more efficient and transparent.

Blockchain technology offers enormous opportunities to make mobility in cities safer, more efficient and more transparent. From digital ticketing and car sharing to logistics and traffic management – blockchain creates trust and optimizes urban processes. Despite the challenges, particularly in terms of scalability and legal issues, blockchain has the potential to fundamentally transform mobility and make cities smarter and more sustainable.

Concluding thought: Blockchain is more than just a technical trend – it is a transformative force that will shape the mobility of tomorrow. A future in which transportation systems are transparent, efficient and connected starts with blockchain technology.

By the way: the first woman is now at the head of the DGGL Presidium.

Change in sales management at Uzin

Building design

Team leadership, service competence and expansion of the brand: Christian Schaar took over the sales management for the Bavarian region at Uzin on March 1. Advertorial Article Parallax Article

Team leadership, service competence and expansion of the brand:
Christian Schaar took over the sales management for the Bavarian region at Uzin on March 1.
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