New York’s legendary flagship store Tiffany & Co. is getting a new look. After a break, the famous store on Fifth Avenue is now opening in new splendor. This includes specially created works of art, new pieces of jewelry and impressive displays.
New York’s legendary flagship store Tiffany & Co. is getting a new look. After a break, the famous store on Fifth Avenue is now opening in new splendor. This includes specially created works of art, new pieces of jewelry and impressive displays. You can readabout the architects behind the redesign here.
Ever since the film “Breakfast at Tiffany’s”, the eponymous jewelry store in New York City has been one of the best-known highlights on Fifth Avenue. The redesigned store celebrated its reopening in April 2023. It now bears the name The Landmark and is set to set new standards on the corner of 57th Street. Highlights include new, custom-made artwork, impressive shop windows and, of course, additional pieces of jewelry.
With the reopening, the Tiffany store is now one of the largest stores in Manhattan in terms of floor space. It aims to further cement its position as an icon in the luxury shopping scene. A visit to The Landmark should delight jewelry lovers and luxury enthusiasts. The transformation of the store represents Tiffany’s first comprehensive renovation since it opened in 1940. Contrasts between old and new, past and future and hidden and visible treasures are intended to create excitement.
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At the same time, Tiffany has decided to preserve and carefully renovate the popular and iconic façade with the famous Atlas statue and the clock above the revolving doors. The interiors, on the other hand, have been completely redesigned. According to the luxury jeweler, this is a “masterful fusion of history and modernity that respects the brand’s heritage while defining a visionary future for luxury shopping.”
The architects behind the transformation and redesign of the flagship store are Peter Marino and the architectural firm OMA New York under the direction of Shohei Shigematsu. Peter Marino, an architect from New York, has been running his own office since 1978. He is known for his blend of architecture and interior design, with which he sets standards for modern luxury. He was responsible for the interior design for Tiffany. OMA New York, an international architectural partnership, is known for cultural projects, modern architecture and urbanism. The firm was responsible for renovating the core of Tiffany’s building, optimizing circulation and building a new three-story addition on top of the existing building.
The result is a tribute to Tiffany. The centerpiece is a sculptural spiral staircase with undulating balustrades and rock crystal accents in the middle of the new store. And right from the entrance, the spacious first floor impresses with its unmissable jewelry showcases, which are set off by a skylight. A ceiling installation with various facets spans almost the entire length of the space, alluding to Tiffany’s fine diamonds. This is followed by ten floors of jewelry, exhibits and almost 40 works of art. These include never-before-seen commissions from Tiffany and works by renowned artists from Damien Hirst and Julian Schnabel to Rashid Johnson, Anna Weyant and Daniel Arsham. According to Tiffany, this will create a new cultural treasure in the heart of Manhattan.
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Tiffany & Co. was founded in New York City in 1837 and is named after Charles Lewis Tiffany. Today, the luxury jeweler has over 300 retail stores worldwide and more than 14,000 employees. Tiffany is known for elegance, innovative design, outstanding craftsmanship and creativity. In addition to jewelry, it also offers watches and luxury accessories. Around 3,000 craftsmen cut the famous Tiffany diamonds in the company’s own workshops and produce the high-quality jewelry.
Many other luxury stores such as Saks and Bergdorf Goodman are located close to Tiffany on the famous Fifth Avenue. The investment in a new flagship store by the wealthy luxury shopping conglomerate LVMH, which now owns Tiffany, shows that Fifth Avenue continues to attract billions in investment. Since the end of the pandemic, there have been several similar investments and new openings, such as a new Hermès flagship store and a renovation at Saks Fifth Avenue. As a result, Fifth Avenue remains one of the most iconic shopping streets in the world.
Also new and worth seeingin New York: the bean-shaped sculpture by Anish Kapoor on Jenga Tower.
